S
o you wrote an article or a blog post or you created a web page. Maybe you uploaded a video or did a podcast. Maybe you uploaded a presentation to Slideshare. . .
Basically, you created content. Now what do you do?
This is a down and dirty checklist of what to do after you create original content. (Remember if you made a video, obviously #4 doesn’t apply, and if you wrote an article #11 doesn’t apply.) Use some logic, please: Continue reading “After You Write an Article”
Holy Moly! I could not believe what I was seeing and hearing at the “how do get corporate sponsors” session at BlogWorld. I was amazed, astounded and somewhat stupified by the level of expertise I was hearing.
So the speakers on the panel were agents at an agency that represented big companies like Pepsi, Johnson & Johnson and Nabisco. And they were quite clear in what they look for when they’re looking to partner with bloggers and site owners.
To start with they use lots of tools when analyzing bloggers. Tools like compete.com, Radian6, wordle, Klout and their own analysis. They really go to great lengths to determine the extent of the bloggers influence.
For instance with Twitter they look at your Tweets and put them through Wordle to see what you tweet about most often. They look for competitor brand names, bad language and poor trends.
Then they look at your retweets and how much influence those people have.
They look at all your social profiles to see what kind of engagement you have and where you return in the search engines.
They look at your complete reach in different mediums like audio, video, text, blog posts and more. Engagement on your site, your Facebook page, your guest posts.
And sometimes they find you just because you’re already a fan.
So if you want to be ripe for corporate sponsorship, get your influence going and start talking about all the right things, now.
Your keywords are the keys to the kingdom. The keywords dictate who comes to your site. If you can bring the right people, you’ll end
up with the right people on your list.
Take a look at the testimonials you (or your client) have received. Which kind of groups have really appreciated your message? Which customers create referrals and which ones don’t? And what is it about your service or product they appreciated?
Also consider what is the ultimate goal? If you’re a speaker, do you want to be the keynote speaker at the Republican National Convention, or at the Truck Stops of America Convention? That changes who you want to be visible for.. Continue reading “Keywords for clients”
When you want a Facebook Page – that’s when you shouldn’t create one. There is nothing strategic about “wanting”. From a business standpoint, Facebook is a tool no less or more useful than is a hammer for a handyman.
That’s a bold claim, isn’t it? What are the 10 best places to get links to your site? The problem answering it is I can really only give you the 10 Best Places for YOUR site, not everyone’s.
Can you imagine 10 places that both an Astrology Teacher and an Apricot Farmer could stand together and sell products? Hmm. . . Continue reading “The 10 Best Places to Get Links”
I got asked today what a person should write in the About Me section of their site. Interesting to me that this question was asked.
First of all you have to decide WHY you want a section called About Me. What is the point of that page on your site?
If you answer “because everyone else has one” then we’ve got more talking to do. But if you can truly answer that question – write the answer down and make it your About Me section. Continue reading “The About Me Section”
I was wondering what I was going to write about this week. Some weeks there is no Eureka! moment to draw inspiration from. But other weeks I’ll get 11 ideas without effort.
This week, like many, started from the blink of an eye.
I was thumbing through a magazine and almost whizzed by a page about bird feeders (the link is to a similar one). At the top were a couple of traditional bird feeders – but the article was about how to make a bird seed mobile for the birds. Continue reading “Social Proof”
I was working with a client this week on getting their site concept down and putting together their keyword theme map and site structure (which is one my services, by the way), when they asked about revenue generation. Continue reading “Ways to Generate Revenue”
So, I got to hang out with Carrie Wilkerson recently. I hadn’t met her before and was real excited. She came to Nashville as part of her Radical Results tour.
Anyway, the goal of her trip was to teach radical results strategy, which I love. What I don’t like are lessons on zen thinking, time management or power napping. Continue reading “Carrie Wilkerson’s Matrix”
