Yes, I started my podcast because I love Steve Hartman from the CBS Sunday Morning program called “On The Road”. As I mentioned in my earlier posts about Paul Harvey and Charles Osgood, these gentlemen tell stories in a narrated fashion that just draw you in.
I think it’s the pacing and tone of Steve Hartman’s stories that I really love. There’s no hype, no crazy voices, no yelling, no laugh track. It’s just great storytelling.
With my Tracing The Path Podcast, I wanted to capture the essence of Steve Hartman’s stories. Unlike Paul Harvey’s stories which leave you in awe, On The Road is really about stories that warm your heart. I have always felt there was a way to combine those two things.
I think Steve Hartman’s basketball team stories are where I was first introduced to his voice, to his style. In one story the autistic student basketball team manager gets to play in the final game. In another a basketball team from a juvenile detention center enters the arena filled with fans they didn’t know they had.
My goal with Tracing the Path is to fill a void between CBS Sunday Morning episodes and since Paul Harvey/Charles Osgood are no longer on the air.
If you’re a fan of those, I challenge you to check out Tracing The Path for yourself.
I loved, wait I still love them, Charles Osgood stories. Sunday Mornings were the best. I think Charles Osgood on Sunday mornings was better than cartoons on Saturdays to me. That’s why I started my podcast “Tracing the Path”. . . I mentioned the other day that Paul Harvey was the reason but really, it was the whole generation of story tellers on the radio.
Bruce Williams, Charles Kuralt . . . Wobegon Days. I think I just missed those days.
So what I wanted to do was to create a story telling podcast that taught you stuff about things you thought you knew. The way Paul Harvey told us stories about people we knew but didn’t know well enough.
I love how Paul Harvey, Jr. could write those stories with that twist, giving enough details but not quite enough. That’s still pretty amazing. Not sure I could do that but I also don’t want to copy, so my stories are a bit different. You know from the beginning who it’s about, you just don’t know how they’re connected to everything else around them.
So if you loved Charles Osgood, I think you’ll love our podcast “Tracing the Path“.
I used to listen to Paul Harvey in the car . . . his show was a bit like a podcast I’d say. I can say this, even if I was fully parked and late for a meeting I wouldn’t turn the car off until it was over. I just wanted to hear the end.
But it wasn’t just Paul Harvey, Charles Kuralt and Charles Osgood on Sunday mornings, so good too.
I just love the stories. The Rest of the Story was great with the surprise ending. Ya know Paul Harvey, Jr. wrote all of those. In fact if you don’t know that story I told it on the podcast. What I don’t know is how he masterfully crafted the story so you didn’t know. The perfect details that didn’t totally give it away but certainly all fit in the end.
I learned from Charles Kuralt that I didn’t always need the twist. The stories were just fantastically crafted. I’m not them yet, but I can say that the stories I’ve discovered are pretty darn amazing.
The first episode, the one that went viral instantly was about Apple’s tipping point. Why aren’t they just a small computer company. Something must have happened to make them tip from small garage Cupertino start-up to goliath. I guess I could have left Apple’s name off till the very end, but I loved talking about things Steve Jobs did along the way.
But my really favorite part of Tracing the Path is the connections. Is connecting the dots between people, companies, ideas and success.
I’m not Paul Harvey. But I do wish he and his team never stopped doing what they did.
There is no right or wrong way to price your work or yourself. There are just options at your disposal and then your self-worth and knowledge to figure out which method you want to use. HEre are the options:
Here’s some hourly cost standards to give you an idea:
1. Costs + 10% + Tax = Price
(Cost would be based on your supplies. 10% is for gas and all that stuff related to getting supplies. This is for people who want to make sure they don’t lose money when they go to Michaels to buy supplies. )
2. Costs + 10% + Tax + The Cost of Your Time = Price
(This is for people who value their time and costs. Your time is valuable. If you are running your blog as a business, you must include the time.
Virtual Assistants range from $12 to $25 per hour Social Media Managers get $20 – $60 per hour Web Designers range from $40 to $200 per hour Video editors range from $65 to $300 per hour Marketing Strategists get $100 – $250 per hour Speakers get paid $350 – $50,000 per hour
Where do you fit? )
3. Costs + 10% + Tax + Time + Goodwill = Price
(This is for people who value their time and their costs. Plus they know that their influence and name have a value above and beyond that. Goodwill is the accounting term for the value of your name. If you are a household name, like Kleenex, you can charge a lot just to leverage your name. If you are just starting out and your name isn’t that big yet, then you probably haven’t earned the right to charge Goodwill)
4. $50 / 10,000 Pageviews.
(This is a pretty common standard for pricing based on pageviews. You can certainly up the price if there is something very “niche” about your traffic. If you are pitching Huggies to do a sponsored post and 95% of your traffic comes from “baby” related keywords you can pitch how much more valuable that exposure is for them. )
Recently I was asked where to get a free online logo design in our Facebook Group. I was actually curious myself so I did a little research and came up with some ideas for you.
From a business risk standpoint, I really wonder if getting a free online logo design is where we want to be skimping on our budget. If you’re just going to go out and get a Starbucks for $4 – $6 anyway, why don’t we figure out how to save money on something temporary like coffee and put that money into something permanent like the logo?
Since the logo of the product or the business or the idea becomes the face of that thing. Becomes the identifying mark. Becomes part of the brand in the minds of our audience, trying to get it free means the cost is more important than the symbol.
But wouldn’t it make sense to try and get the very best logo design we can get, figure out what it is going to cost to get that, and then figure out how to make or save the money to pay for it? That way we get the very best design AND we walk away as if we got a free online logo design we love.
So, let’s look at three good options:
If you know what you want the design to look like, and want to do it yourself, then I’d use Gimp. Gimp is a free version of PhotoShop. It’s got a learning curve for sure, but there is not a question YouTube can’t answer if you need help. We made virtually every one of our logos AND remade some of our logos on Gimp.
Not only is it a good tool for logos, but also for banners, headers, photos and any other thing you need to do to a graphic. You can’t make a clickable spot within an image, but I think you can do just about everything else.
The drawback to Gimp is the learning curve and time. Is graphic creation really your best use of time?
If you know what you want the design to look like and can draw or describe it, but want someone else to do it then I’d recommend Elance or Fiverr. Both of these sites aggregate freelancers who have design skills. You just post your product asking for bids and freelancers tell you what they would charge to get it done.
On Fiverr, it’s a bit easier. You search for a guy who will do a design for you for $5 and send him the drawing. Then you get the drawing made into an online logo design. It’s not quite free, but $5 ain’t bad.
The only real catch to Fiverr is that the freelancers are hoping to turn the gig into a higher paying project. So they may give you a 400 x 400 pixel image and ask that you pay a bit more for a large-scale, high res version. There is not much leeway in terms of making revisions at the $5 rate. So have a good drawing to start with.
Elance on the other hand is true professionals bidding to be your personal logo design consultant. They bid on the drawing you upload, the description you give them. . whatever you can provide. It costs more than $5, but sometimes no more than $30.
If you need a design quickly and want to be highly involved in the creation of that logo, then we’d say use $99 Designs. We used $99 Designs for the creation of the Blogging Concentrated logo and were delighted with the result.
To start we paid for their $299 package which got a lot more designers involved. The idea behind $99 Designs is that you post a job request and the designers actual create a finished product for you right away, as opposed to drawing up a proposal. And then over the course of 3 days you have the option to comment, reject, accept, ask for changes to every logo design that comes in from artists.
Over the course of our 3 days we commented on just about every idea that came in. I believe we had 266 renderings to look at, some of which you can see here.
The critical piece to $99 Designs is that you must be active with the designs. Failing to comment and provide further direction to the artists just stalls everything. If you are respectful, appreciative and helpful in your comments they are more than willing to take your ideas and translate them into new ideas.
It is a whirlwind of amazing.
If you really just want an expert to do all the work for you, then Deluxe Logo Design is a great option. With Deluxe you have a phone call with a real designer, fill out a questionnaire and give some preliminary ideas. Then in a few days you get around 10 designs to look at.
If you like one, you’re done. Otherwise you use the preview page to inform them which one you like, ask for revisions, give comments, etc. . . And then a few days later you have a completed online logo design in hand.
Unlike the previous 3 where you are deeply involved in the design, with Deluxe the designers are degree’d professionals with many years experience so you don’t have a lot to worry about. And being professionals the designs they come up with are varied to give you a real good shot at making something you’ll love.
I also liked that Deluxe could immediately put your logo on checks and other personalized products. . . if that doesn’t jog your memory then perhaps I should remind you that Deluxe is the company that’s likely been printing your checks for years. You’ve seen their ads in print publications for decades.
The downside to Deluxe, which may not be a downside to you at all, is that Deluxe is a bit old school. They want to have a real conversation with you about your design needs before they start. I kinda wanted to fill out a quick form and be on my way. I certainly do appreciate have spoken to someone directly and am sure the logo design we got is much better because of it.
I sometimes like my “microwave culture” and want to just press an anonymous button.
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