Did you know you could use AdWords to sell an ebook AND make money doing it?
I know it sounds dumb, but if you spend less than you make, you can spend it forever.
To make it even easier, you can create ads that are so specific, only buyers would dare click. Thus every click pays.
For instance when would you click on this ad language? Continue reading “Spend $0.50 to make $1-“
Yet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.
To be really effective, tracking should be a big part of every business decision you make. For instance leasing billboard space is great, but unless you can track the business that comes from that billboard – you’re really performing a branding activity. And most of the time, the ROI of branding can not be tracked. Continue reading “Tracking: A Key To Success”
This week has been all about viral videos. We’re producing a video for a client with the goal of driving traffic through that viral “relevance” mechanism.
The video’s message is so inspiring and specific to our audience, we know that viewers in our audience will forward it to others in our audience – and pretty much no one else. Then through the messaging in the video we plan to drive that traffic back to our site.
So I was doing some more studying of video techniques and thought I’d bring some to your attention Continue reading “YouTube Strategy”
I love it when I hear about people who get crazy traffic from weird places. I mean. . . it’s just awesome. And there are some crazy places sites get traffic like Google Groups, Flickr, FoodGawker, Google Images, other bloggers and even uploaded .pdf searches.
But traffic alone isn’t a business builder. For some any traffic is great because they make money on page views alone. But what do you have when that traffic goes away?
This is a list of places that many get traffic from. I’ve sorted the list from the least effective source of business building traffic to the most. Many of these places are great for other things, this list is specifically directed at traffic.
For instance the top articles spinners and adf.ly. . . traffic coming from these places don’t typically have any interest in your site before they get there. They just arrive. Take contests for example, ever get 3,000 visitors to a contest page and then the next day get 12? Yeah, they were just interested in the free thing and could care less about the 90 hours you spent on your last blog post.
While forums seem to have gone to the wayside since the advent of social media, apps like Tapatalk keep them brimming with traffic and conversation. I know of sites that are getting upwards of 5,000 visitors per day from forums like Mark’s Daily Apple, Diaper Swappers, WhatToExpect, and Community.babycenter.com. . . just oodles of traffic every day as people share links and ideas.
Before we get into all the crazy ways you can get traffic, listen to the call we did aptly named “You Get Traffic From What?” and be updated on our upcoming calls here:
Stay with us this month as we talk about Instagram-like sites, Forums and syndication.
What if you started it with “And, . . . ” thus it melded into your email as if it were part of your email. Then you could dynamically change every single autoresponder at once telling them about your new offer, idea, promotion or blog post.
How do you know if your marketing makes sense. Here’s a simple checklist for you:1. Tracking. No matter what it is, whether it is a guest blog post, a yellow page ad, a billboard or web banner make sure there is some form of tracking so we can tell at the end of the year what worked and what didn’t. Whether that’s trackable phone numbers, trackable url’s,, it doesn’t matter. Just be able to track it. Continue reading “Marketing Checklist”
I couldn’t so long ago I joined a site called GoBrevity that offered up biz book review videos. The videos would tell you the main / key concepts in the book then expound on them telling you how to incorporate those into your business. That site has since died. So that being the case I decided to do that for our BC Prime Members. As part of your BC Prime membership I send you those same kinds of videos with the call to action “Read it or Not?”
Sometimes the synopsis is all you need, other times you’ll know it’s a book for you.
Three books I’m not providing that service on are below. I really want you to read these three books. The insights in these will change your business thoughts forever, for the better.
One of the stories I’ve heard Robert talk about is a small restaurant he helped cure of a nagging problem they had. During the week the restaurant would take dinner reservations but more than 60% of the time the diners would not show up or call to cancel. Having the tables sit idle was cutting into his profits.
Robert was called in to solve the problem. After listening to the staff taking calls and writing down the reservations he pinpointed the problem. It was a language problem – not a communication problem.
The host would take the name and size of the party and would direct the diners to call if they couldn’t make it. Simple enough, right?
Well. . . he solved the problem with two small words . . . “Will you”. The restaurant staff was told to start ending the conversation with a question not a statement “Will you call if you can’t make it?”. This one question and subsequent “yes” by the diner virtually eliminated the no shows. Now when people couldn’t make it they called to cancel.
Why? Because when people make an actual commitment by saying “Yes I will call” they are almost compelled by force to call if they have to cancel. Without saying “Yes, I will call”, the diner hadn’t yet made that tiny commitment. No one likes to lie or let people, so they called to cancel.
This story is just one of the many lessons you’ll learn in this fabulous book.
Talk behind someone’s back. Judge a book by its cover. Lie to yourself. Give up on your dreams. You may be surprised by what happens. The witty and insightful instructions in speaker Aileen Bennett’s new book Using People may catch you off guard. After all, does she really want you to give up on your dreams? Well, sort of. Using People challenges us all to live a life deeper than the catch phrases. Burned in our psyche since childhood, these phrases have flaws … and Bennett brings them out in a way that makes you think (and rethink) your own possibilities. Steeped in Bennett’s unique blend of English wit and Southern charm, Using People is sure to shock – then inspire.
The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business.
Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power?
The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists.
Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.
