Have you seen what Google Wave is all about yet? It honestly will change the face of the internet forever. There’s no going back. Even if Google Wave fails, if no one uses it – there’s no way to put back the ideas they’ve presented.
Imagine if AOL had failed? Would the internet had failed? I don’t think so. The idea behind the collaborative sharing that AOL put together could never be forgotten and so it shall be with the Wave.
Will Facebook, Twitter and Outlook still exist now seeing what is possible? Or will they adapt and co-exist with this new technology? Can you imagine integrating Twitter with your Outlook account? What about integrating YouTube and Facebook with that?
And finally what really sets Google Wave apart – the blog. Turn an e-mail into a blog post instantly, and then allow commenters to be seen in your Outlook – and have people that know you on Outlook be able to comment on your blog without ever going there. And if they incorporate Google Latitude – you’ll never wonder where anybody is, where posts were made or where your true fans lie.
The saddest part about Google Wave is the fate of the engineers behind. They’ll be lauded in engineering circles. They’ll be applauded at Google conventions. And they’ll be heralded in internet chat rooms. But they’ll never be made into a poster on a teenagers wall.
There’s nothing sexy about genius, hard work – unbelievable ideas and concepts that will shatter what we know today. Nobody will take down their Lebron James poster. Nike will not feature Lars in a Superbowl commercial. And McDonald’s will not be giving out Google Wave Toys with the happy meal.
The price of genius is silence from our popular culture. So Cheers! Google Wave engineers. Thanks for this one big step for Google, one giant step for the Internet.