For instance, my resveratrol site is primarily a conduit to inform people about resveratrol but also get them intereseted in a specific resveratrol supplement. To help you understand this example, you should know that resveratrol is the antioxidant in grapes that makes wine healthy for you.
So you could look up “resveratrol” and probably find me, but you wouldn’t know that I also focus on non-alcoholic wine. These are people who want the health benefits of wine – without the alcohol. I work in that space too because those people are my target market.
You wouldn’t find that with a Google search for resveratrol – but you would if you searched EzineArticles. You’d find the articles I’m writing and ultimately would find my “author page” with all my articles.
So, what do you do when you find someone you think could really help you?
follow and learn more about into Social Mention, it will bring back everything that person is saying on Twitter, Facebook, articles, his blog, etc.. That’s a great way to get to know people.
3. Find out about People. . . there are several sites where you can do research on people. NNDB, Pipl, Jigsaw are just a few. And uploading the Rapportive Gmail plugin opens a window every time you open an email with all the stats about that person. In the “corporate spy” world you’ll hear talk of using the Bureau of Labor Statistics site, Wolframalpha, the CIAFactbook and of course you could hire the folks at FletcherCSI.