Author: Dan Morris

Copywriting

copywritingThis week I got to crack open the “copywriting” tips I’ve collected over the years. There are a lot of people out there who know a lot of cool stuff.

Anyway, I got an e-mail this week from a friend who made a flyer for her business. The flyer pretty much said “Huge Promotion” at the top and then in different colors listed a bunch of deals on her services.

I believe one said:

“The Business Platinum Plus now only $25.00 a month for the first
three months”

And then it continued to list other “deals”.  If you’re going to create a flyer like that, make sure you send it to one of these two groups ONLY:

1. those who fully understand you, your offerings and the benefits AND have already expressed an interest in buying.

2. people you’ve already spoken with who don’t care about the benefits, they’re just waiting for the great deal you told them about. Continue reading “Copywriting”

Spend $0.50 to make $1-

yay-198208Did you know you could use AdWords to sell an ebook AND make money doing it?

I know it sounds dumb, but if you spend less than you make, you can spend it forever.

To make it even easier, you can create ads that are so specific, only buyers would dare click. Thus every click pays.

For instance when would you click on this ad language? Continue reading “Spend $0.50 to make $1-“

Tracking: A Key To Success

ANalyticsYet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.

To be really effective, tracking should be a big part of every business decision you make. For instance leasing billboard space is great, but unless you can track the business that comes from that billboard – you’re really performing a branding activity. And most of the time, the ROI of branding can not be tracked. Continue reading “Tracking: A Key To Success”

YouTube Strategy

 

youtube

This week has been all about viral videos. We’re producing a video for a client with the goal of driving traffic through that viral “relevance” mechanism.

The video’s message is so inspiring and specific to our audience, we know that viewers in our audience will forward it to others in our audience – and pretty much no one else. Then through the messaging in the video we plan to drive that traffic back to our site.

So I was doing some more studying of video techniques and thought I’d bring some to your attention Continue reading “YouTube Strategy”

You Get Traffic From What?

I love it when I hear about people who get crazy traffic from weird places. I mean. . . it’s just awesome. And there are some crazy places sites get traffic like Google Groups, Flickr, FoodGawker, Google Images, other bloggers and even uploaded .pdf searches.

But traffic alone isn’t a business builder. For some any traffic is great because they make money on page views alone. But what do you have when that traffic goes away?

This is a list of places that many get traffic from. I’ve sorted the list from the least effective source of business building traffic to the most. Many of these places are great for other things, this list is specifically directed at traffic.

For instance the top articles spinners and adf.ly. . . traffic coming from these places don’t typically have any interest in your site before they get there. They just arrive.  Take contests for example, ever get 3,000 visitors to a contest page and then the next day get 12? Yeah, they were just interested in the free thing and could care less about the 90 hours you spent on your last blog post.

 

bctraffic

 

While forums seem to have gone to the wayside since the advent of social media, apps like Tapatalk keep them brimming with traffic and conversation. I know of sites that are getting upwards of 5,000 visitors per day from forums like Mark’s Daily Apple, Diaper Swappers, WhatToExpect, and Community.babycenter.com. . . just oodles of traffic every day as people share links and ideas.

Before we get into all the crazy ways you can get traffic, listen to the call we did aptly named “You Get Traffic From What?” and be updated on our upcoming calls here:

Stay with us this month as we talk about Instagram-like sites, Forums and syndication.

Signature Line Power

Did you know that the signature line has power? yay-3580317
If you use Outlook or something like that I’m sure your signature line has your name, title, phone, fax (ha!) and extension number in it.
But that’s not dynamic, or interesting or valuable. Actually, it’s probably quite valuable. In business emails I love it when the person’s phone number is in the signature line.
But you don’t HAVE to use it the way people normally do.
What if you started your signature line with “best regards, your name” then put a P.S. after it? You could change that every week with a new P.S. you wanted them to know.

What if you started it with “And, . . . ” thus it melded into your email as if it were part of your email. Then you could dynamically change every single autoresponder at once telling them about your new offer, idea, promotion or blog post.

Don’t just leave the signature line sitting there. Make it powerful!

Marketing Checklist

banner-retargeting-marketing-strategyHow do you know if your marketing makes sense. Here’s a simple checklist for you:

1. Tracking. No matter what it is, whether it is a guest blog post, a yellow page ad, a billboard or web banner make sure there is some form of tracking so we can tell at the end of the year what worked and what didn’t. Whether that’s trackable phone numbers, trackable url’s,, it doesn’t matter. Just be able to track it. Continue reading “Marketing Checklist”