My favorite, by far, was a speech by Greg Stielstra, the author of PyroMarketing. He said what you and I know about social media but in such an astute way that it just grabs your attention immediately.
If you want to just watch it, please do so I posted the video of his speech right here:
If you don’t well. . . that was the whole point of this – so rethink that.
Anyway Greg talks about the power of social proof, something we don’t use enough of in our marketing efforts. People do what they “think they should do” based on what others do. Social Proof isn’t necessarily saying “Bobbi Jo did it, why aren’t you?”. It’s more like McDonald’s putting on their sign “Over 1 Billion Hamburgers Sold”.
Ever see an infomercial without testimonials?
Most importantly he succinctly explains WHY social media works and why the classic marketing methods of old just aren’t as effective anymore.
I urge you to watch it. I’d give you more, but Greg says it so much better. Here’s the Video!