Author: Dan Morris

Funny Door to Door Salesman on Youtube

Kenny Brooks is the funny door to door salesman that everyone is watching on YouTube. He says that 2 years of door to door sales is like a college education in sales communication. And that line probably does help him make sales . . . but . . . has he learned enough to be successful selling something else?

On his blog, Marty Fancke commented that Kenny was doing lots of things right. He appreciated Kenny’s ability to make the customer smile, his use of product demo’s, leveraging social proof and asking for the sale several times. I believe his buyer’s would agree. Continue reading “Funny Door to Door Salesman on Youtube”

Mistakes Automating Social Media: Terra Nova on Fox

terra-nova-foxNo matter how big you are, you aren’t immune to making mistakes automating social media.

Fox Television has joined the Social Media game in a serious way. In fact each show has its own Twitter account, Facebook page and overall social media presence. If you’re a fan, Fox makes sure that you can show your love everywhere.

But. . .

But the problem is Fox Television automates their social media profiles. And that problem became glaring and apparent during the 2011 World Series when their top rated show Terra Nova was bumped for Game 5.

Since they failed to take the World Series into account when they were automating the system, several tweets that day and the day before announced the upcoming show. In fact, just two hours before the show would have begun, @terranovaonfox reported that the next new episode was only 2 hours away. Continue reading “Mistakes Automating Social Media: Terra Nova on Fox”

Small Business Mistakes to Avoid

Coupon Strategy is one of the most common small business mistakes to avoid. Your coupon strategy should be more than just a way to get new people in the door. And it doesn’t have to cheapen the place.

Take a look at this coupon we received from Laser Quest Nashville after attending a birthday party recently. You can probably argue that the copy isn’t good and the 4″ x 6″ size isn’t perfect. And if this were a marketing piece we received in the mail – I’d listen to your argument. But that’s not what we’re looking at today. Continue reading “Small Business Mistakes to Avoid”

Hank Williams Jr.’s Fox / ESPN Song – Not a Mistake

Hank Williams, Jr. recently turned what seemed like a marketing mistake into a marketing success story. And in true Hank Williams, Jr. fashion he did it by recording and giving away, what I call, his “Fox/ESPN” song (aka Keep the Change).  In the end, you can decide whether the unfortunate incident was a mistake or not.

After using the word Hitler on a Fox morning TV program, ESPN pulled Hank’s Monday Night Football theme song from their broadcast. In what started as a typical morning for the super country star, a little politically incorrect remark turned his world upside down in a matter of hours. Fortunately, today’s technology gave Hank an opportunity to capitalize on the moment. Continue reading “Hank Williams Jr.’s Fox / ESPN Song – Not a Mistake”

Did Dodge make a marketing mistake? #journeysearch

I just completed Dodge’s grand marketing event the Dodge Journey Challenge (#journeychallenge on Twitter). It was a ton of fun following clues online to try and find a Dodge Journey in Oklahoma one week, then the next week driving to Albany, NY to start their east coast challenge.

Being the marketing guy I am, I was very excited to see Dodge put together an online/offline marketing expedition to help sell their Dodge Journey truck. While I had a great time searching the “world wide world” for the truck, I thought Dodge made a few marketing mistakes that will surely result in far fewer sales. Continue reading “Did Dodge make a marketing mistake? #journeysearch”

Some website revenue generation ideas

I was recently working with a client on their site when they asked about the kinds of things we could do to website revenue generation ideas I had and what kind of return we could get from those activities. Revenue is so very tied to the kind of traffic you get to your site. You could use adfly.com to drive thousands and thousands of people to your site, without ever making a sale.  How and why the traffic gets to your site is crucial to its monetization. So I made this short pencast and thought you’d enjoy hearing those as well: Continue reading “Some website revenue generation ideas”

Domain Names: Hyphens or Underscores

Matt Cutts finally decided to produce another post about using hyphens and underscores in domain names. It’s not often that he does – so I’m always grateful to see him update Google’s position. As you’ll see in this video, it’s still very clear that hyphenated domain names are not penalized over those without hyphens.

I also found it interesting how Google sees underscores. I can only assume that Google treats underscores the same way whether in a domain name or in copy. It seems to all stem from the days when search engines weren’t that savvy. Continue reading “Domain Names: Hyphens or Underscores”

Link Building and UAW Awesomeness

So, we have Susanne Myers on the call today. Yeah – she’s the expert behind EasyLinkLove.com.

She definitely brought it. When was the last time you listened to someone whose built 72,000 links to a site talk about link building?

Press play if you want to learn more about guest blog posts, strategic link building, adding links to your article resource box, google analytics, what a link profile is, site silo architecture, unique article wizard and her program:

Traffic to the list to the content to the sales

Great stuff. We also spent a good deal of time talking about UAW and why it is useful.

Enjoy!
Continue reading “Link Building and UAW Awesomeness”