Ever seen Dog the Bounty Hunter? He’s a Harley-looking dude in Hawaii who goes around rounding up the bad guys. But he doesn’t just round them up, he takes them down with style. Duane “Dog” Chapman and his family have turned their little bounty hunter enterprise into a full blown reality TV sensation. Since 2005 Dog has also turned up as a guest star on other popular shows as well.
Alright, enough with the show prep. What has that got to do with your local business? Well let me answer that with a question. If you live in Hawaii and need a bounty hunter who are you going to call? I’ll answer that for you, you’re going to call Dog the Bounty Hunter because he is the expert.How did he become the expert? He did it by allowing you to see what he does for a living – but more importantly he shows you how he does it.
There’s a roofer in Maryland who has achieved the same “expert” status in his community. He didn’t have a TV show though. He, like you, has YouTube. He films himself everytime he gets on a roof to make his initial inspection. He films the roof while talking about the problems he sees and the solutions required.
He’s created so many films that he’s featured prominently when you search for his local keywords. That ability to prove yourself by allowing others to see your expert knowledge creates a level of trust, appreciation and credibility. Not only that, but he uses the video when he talks to the client and proves to them he understands their problems and necessary solutions.
Become the Dog of your community. Plan your work and turn it into a marketing and teaching moment. You’ll revel in the appreciation your local community shows and accomplish your marketing activities while you’re getting your work done.
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