Well, that’s the perfect scenario for a group coaching call – or teleseminar. Not only does my client now have the topic of the teleseminar, but a potential case study and fodder for her material. And when completed, she’s got a new “product” to repurpose 101 other ways.
What makes this strategy really effective is when you have built a list of people who would be interested in the topic. In this instance we’re talking about a parent who’s worried that her high school daughter’s grades are getting worse. What to do?
If we’d already built a list of “parenting issues” people, we could send an email to that list telling them about this upcoming call. We could even provide a few of the details of the situation we’re going to discuss to excite other parents in the same boat.
(One of the keys here is to set-up the Registration opt-in box so that attendees not only get added to the Teleseminar subscription list – but also to the “parenting issues” list so you can contact them again about future events.)
The telewebcast itself . . the key to success is knowing the path the attendees need to take to get from A to Z (whatever “Success is). What steps do they need to take to see some progress? If you can instruct them on the path and give them concrete steps to take – where they’ll see the results you tell them about – you’ll have them. You’ll be able to sell one-on-one coaching, a book, more group coaching. . . whatever. Teach them a few steps and they’ll want to know the rest.
Finally, the 2nd part of this is the email part. Once the attendees get on your list, you’ve got their attention – but how do you keep it? You’ve got to be disciplined to send out e-mails to that list talking about your next webcasts, giving them good advice and keeping you in their thoughts. Make the e-mails interesting, informative and interactive – and they’ll want to open them each time.
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