Why Attend Blogging Concentrated?


Someday we’ll all be old. And we’ll be smiling about the good old days.

For pretty much all of us, blogging started as a hobby. But along the way we figured out that the hobby could very well provide an income.

And while it was hard, it was also the most rewarding activity of our lives. We influenced people. We helped millions reach their goals, follow their dreams, laugh, smile, cry. We made their lives easier, saved them money and gave them great memories

We were a new breed that started at the turn of the century and took a career that was unknown to us as kids. We were bloggers and we were proud.


But how do we get to the end? How do we avoid burnout? How do we become more efficient and grow smarter? Whilst the path to the end is easily defined and often easy to follow for traditional businesses, there is no trail for us. In fact many of us don’t even think about it because the idea is so fantastical.

But there is a path. We have dedicated our lives to helping you understand it.

And it starts with the smallest nuances of your business like your Twitter description. When you get that right and you can duplicate that effect across the board, you build a better foundation. And brands will pay you more for your expertise.

It starts with the word repeatable. When you fully understand what actions led to a single dollar in revenue, you can repeat it. And you can do so efficiently.

It start with understanding how to create intrigue by adding one character to your headlines. Because intrigue leads to opens, clicks, opt-ins, likes, shares, referrals, brands and revenue.

And so we have created seven curriculum around the tenets of efficient blogging.


In Sequoia, we focus on Smart Business, Repeatable and CEO. We want you to understand how to analyze your data and make decisions like moving your audience to the pages that pay you the most. We focus on smart marketing like structuring your videos in an upside down pyramid throwing traffic back to your blog, and creating ebooks that virally sell themselves (because we need our cheerleaders to help us grow).

In Circles we focus on Engagement, Audience and Smart Writing. We help you understand how listening created 1,000,000’s of Facebook likes on Rachel’s blog. There is a way to listen, a method to grabbing insights and turning them into posts and products. That method also turns readers into cheerleaders. There is a science to the way people react. Let us show you how one simple question of your audience will change your optin rate forever.

We focus entirely on what if you could have built this perfectly from the beginning. Because an efficiently operating blogging business can generate a full-time income, provide time for vacations, provide time for brainstorming and masterminds and lead to retirement.

Whether it’s Sequoia or Circles. Whether it’s our curriculum on money called Pages or our curriculum on the next steps after blogging, called Threshold. . . they are all designed to help you create a blog that can generate millions and also be fully sold. We really want you to understand how to not only derive revenue, but also how to protect it. Because the day the income pays the bills, is the day our risks go up.

But there is a path. We have dedicated our lives to helping you understand it.

If you want to learn photo tips, Google it. .

If you want to learn which slider plugin to use, ask in your Facebook group.

But if you want to learn how to grow your blogging business into something that changes the world, come to Blogging Concentrated.

Your Three Favorite Webinars

yay-4082989First of all I have no idea if these are actually your favorite webinars. . . but I can tell you they get the most views and spawn the most thank you’s and follow-up emails.

I too think they are the 3 of the best webinars from our Wednesday FreeWeeklyMastermind.com webinar series.

What makes them great?

1. Getting Sponsored to Attend Events (even if they’re your own events). I think this was the most exciting. Shannon gets paid to go to events. Sometimes she makes $8,000 to $9,000 to attend one event. She event got Sponsors to help pay for her recent home flooding! Crazy stuff! Continue reading “Your Three Favorite Webinars”

Ebook Strategy at Blogging Concentrated

orange-yellow-red-skylineOne of the topics I’d like to cover is the Ebook –> Optin –> Email –> Sale process.

Many of my blogging clients get parts of this wrong and then wonder why they aren’t making sales. But the fix isn’t that hard.

Here’s what we’re going to talk about then. . .

The bribe: Our goal is to bribe our audience to give us their email with something. Some people do it with a newsletter, others with an ebook. With an ebook, however, there are some special steps you’ll want to take to help make the book go viral AND to help build community.

The optin: Let’s talk about the form in where it should be on site, what it should look like and how to test it.

The emails: Holy Moly emails are hard, aren’t they? Most people write them to be interesting. What we really want to do is to write them to get the click. Get them to want to read your words BUT make sure the words on your site. The only point of email should be to get them to click.

Finally the sale. . . we’ll talk a bunch about that. To get a sale you have to overcome objections. . . that’s it. For instance for Hershey to sell you a candybar at the check-out, they have to overcome objections like price, safety, the fact that it’s not melted, and inconvenience. We have to do the same thing on our pages. Let’s chat about it.

If you’re not yet coming to Blogging Concentrated, join us!

Blogging Concentrated Denver gets book happy

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So the question I have at every conference is “where are we going to hold it?” When you limit something to 40 people, you really do have a LOT of options. Certainly a Grand Ballroom isn’t required, but the back room of Jimmy Noel’s Garage isn’t appropriate either.

The Nashville Blogging Concentrated workshop was in a bed-and-breakfast. Can you believe there exists a B&B that holds 40 people? It was great. I loved the small facility atmosphere. With only 40 people you really are a tiny group at a hotel.

I’m excited to say Jennie found us a most beautiful location in Denver. I don’t live there so I’m just seeing pics and the map. It looks easy to find, close to an interstate, free parking and then the place itself is fantastic. Take a look at the pics of our location. . . the Smoky Hill Library! Yep, a library. But this one’s no ordinary library.

They’ve got wi-fi, a great room with a projector and a coffee shop on premises. I love the idea that we can be in one room for the day and really just learn from each other. There’s no recording because everyone should feel free to talk about their own site, challenges, successes and more.

Anyway, I’m really excited about it. Can’t wait to see everyone.


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Purposefully Attending Live Events

So the topic that I seem to be talking about most this week is events. No matter what niche you’re in, there are only three kinds of events:

So the topic that I seem to be talking about most this week is events. No matter what niche you’re in, there are only three kinds of events:

1. The kind you attend
2. The kind you organize
3. The kind you sponsor

That’s it.

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The question I’ve been discussing is are they worthwhile?


To start, if you do not know how your customers will benefit by you going, don’t go. For instance if a good portion of the event is about vlogging, but you don’t see any time in your immediate future to start a vlogging venture for them, don’t go for that reason. That kind of information can be attained when you actually do need it.

That doesn’t mean don’t go. Just think strategically. How can going benefit you now?

Then look for joint venture opportunities. Are there people in attendance that you’d love to work with and form some sort of collaborative project? Can you think of a project that would pay for your attendance?

Finally think about asset production. Can you do testimonial videos? Can you get your photo made with others in your industry? Can you interview someone while you’re there for inclusion in a product?

If you can justify the cost with one of those three, everything else is icing on the cake. But the filter should be. . . how is this going to benefit my audience?


Live Events should never be the ultimate final “product”. They should be an entry point into your business for some of your audience and a learning/networking opportunity for others.

Ultimately, a live event is a showcase of what you have to offer your market. A good portion of your live event content should be a preview of what’s to come. Speaking still of podcasting, if you offer a podcasting session, let it be the place people can sign up for your podcasting series coming up in the next month. (If people chose the session already, then they must be interested) .

The next live event should not only be planned but flyers ready and in hand. Customer acquisition is a huge time and money expense, with people already there – don’t lose the momentum. Offer a great deal and a giveaway drawing to those that registered for the next event (live or not). And that doesn’t have to be the next live event – just make sure you’re “snowballing” your audience into the next thing each chance you get.

Continually think “this is an entry point” and plan around that paradigm.


What a great opportunity to become “human” in your marketplace. First and foremost be available to answer every question that’s asked of you. If you can, record every question and answer and offer it to your community as a podcast after. But if you can’t make sure to take notes while answering so you can turn them into blog posts and FAQ’s.

Which brings me to the role of Sponsors at events. Your first question should be “What will I have 6 months after the event has completed?” What long term value does the organizer give me? AND more importantly what can I create for myself?

Think about all the testimonial videos you can do with attendees who use your products and services, think about the product shots with users, the interviews for YouTube. . . Think about getting feedback on book covers and project ideas. . . Think about tagging new friends on Facebook. . . videos you’ll need 6 months from now. . . and challenges you can initiate with attendees that will last 30 – 90 days.

Sponsoring may get your name on the Marquee, but it’s the value you personally make by being there that will determine the long term success or failure. Just because the organizer promises value, doesn’t mean you don’t have a responsibility to create your own as well.

Sponsoring should be your entry point to accomplishing 60 other things. Not the end game for $600.


Dan R Morris is the author of LettersFromDan, a marketing strategy program dedicated to improving your revenue stream from online efforts. Dan is an infomercial producer, niche website owner, product developer, author and Mastermind leader. Dan actively encourages marketers to take that extra step so that “Hope” doesn’t become the marketing plan.