After learning how to pin pages without images, we realized that an entire campaign could be built on Pinterest – not previously imagined.
Users of our Marketing Calendar Blueprint product know that the marketing of a campaign is only part of the overall business marketing calendar. Determining when that campaign should start and stop, integrating that campaign with SEO, buyer mindset and 3 other factors were important as well.
The addition of Pinterest to that matrix provides additional traffic, insurance against SEO changes, a method of capturing user intelligence like never before available. and the ability to repurpose images one more way.
Taking cues from Chapter 3 in the Marketing Calendar Blueprint, let’s look at Google Trends to see when we should start and end a campaign for “4th of July Party Ideas”. You can see that 4th of July search starts in June and ends on July 5th or 6th. You can also see [Read more…]