Top 10 Facebook Marketing Mistakes

So I saw that Janet Slack was doing a teleseminar on the top 10 Facebook Marketing Mistakes – but I didn’t get to attend. So I asked her if she could send me the recording or a transcript or something which I could learn from and then share here.

And she did just that.

In her own words, here’s Janet Slack talking about the top 10 Facebook Marketing Mistakes.

Marketing your small business on Facebook is the latest hot marketing trend.  But recent research shows that only 37% of businesses are getting new customers and revenues for their efforts.  Here are some of the mistakes you just don’t want to make with your Facebook marketing or you risk wasting time and effort. [Read more…]

Internet Marketing in Nashville

Internet Marketing in Nashville is just fantastic. Nashville may not be a tech mecca like New York City or home to SXSW like Austin, but businesses as a whole understand the need for internet marketing services – even if that means they’re just trying to bring the role in house.

One of the things I love about our Nashville Internet Marketing clients is the ease by which you can meet in person. In the end they’re trying to appeal to people and I’m trying to appeal to them. I’ve got nothing against Skype, Facebook chats and the phone – but it is nice to get to meet your client.

Speaking of meeting your clients, imagine how arduous that is in Atlanta, Boston,  and Los Angeles? Even folks from Franklin and Hendersonville can find an easy way to meet in East Nashville. What’s great about that is most of nice places to meet like Ugly Muggs, the Frothy Monkey and Crema do a great job with their own internet marketing efforts. It just makes for a great conversation on top of the meeting.

Another thing I love about internet marketing in Nashville are the events. Podcamp, Barcamp, Blissdom, Murmuration, Killer Tribes, TEDX, and eSpaces events are just the start.  The Owen School of Management, CentreSource, Belmont and the Nashville Downtown Partnership put on great events as well. It’s a mecca of information for anyone who wants to learn.

Podcamp and Barcamp are particularly great internet marketing events. While most of the attendees would say the topics are more digital and code in nature – very seldom are these things used primarily for private purposes. It takes good information to put together a great marketing campaign.

Blissdom, Murmuration, Killer Tribes – these are some events that attract a national crowd. In fact last year Carrie Wilkerson, Scott Stratton and the Go-Giver Tour held events here. I’ve seen several of those on the books for this year as well. Being within 500 miles of 1/2 the U.S. Population makes this a great place for hub events.

While I do have some aspirations of moving to Madison, Wisconsin some day. I don’t think I’ll ever mind being an expert in internet marketing in Nashville. It’s just such a great place to be.

YouTube: Ads, Optimization, Purpose

So we start talking about allowing advertisements on your page, and then move on to YouTube optimization strategy and how to use YouTube for your business.

Felicia Slattery stopped by to give us a helping hand. :)

[Read more…]

Niche Marketing Strategy: Joint Ventures

The most commonly overlooked niche marketing strategy for both local businesses and online enterprises is joint ventures. I’m not talking about full blown agreements between the financing guy and the operations guy. I’m talking about simple joint ventures like sending an e-mail to your list about the local donut shop and he doing the same for you.

On my way home from Costa Rica I was brainstorming the kinds of things a resort complex could do to increase their business. It’s not like I’m going to be going to Costa Rica every month to stay at their resort – so frequent repeat visits isn’t likely an option. But like any hotel or restaurant – you never get to rent last night’s empty room ever again. [Read more…]