I’ve got a friend whose about to get his website underway. He asked me what his first steps should be. Mind you his website name is his name, and he knows his niche. Also we set up WordPress on his domain, so we’re past that as well. Basically he wanted to know what the 1st steps in setting up a website were – in terms of content.
Determining what to write
The first thing I did was make a keyword research video for him to watch (which I posted at our free forum http://freeweeklymastermind.com/webinars So I asked him to watch the video and use the information to put together a map of keywords he’s going to go after with his website. Starting with the big picture. . . you really want to figure out what you’re about. If you’re at this stage, start by asking yourself what you want your “tabs” to be on the website.
Since this is a branding site, in which he’s trying to prove his expert status and get hired, he’s going to have some pretty common tabs. To start he’s going to need something like an “about me” page, a “contact me” page and perhaps a testimonials or past projects page. You don’t have to have these things – but people look for these things. Sometimes it’s good to give them what they’re looking for. [Read more...]