Category: Monetization

I was recently working with a client on their site when they asked about the kinds of things we could do to website revenue generation ideas I had and what kind of return we could get from those activities. Revenue is so very tied to the kind of traffic you get to your site. You could use adfly.com to drive thousands and thousands of people to your site, without ever making a sale.  How and why the traffic gets to your site is crucial to its monetization. So I made this short pencast and thought you’d enjoy hearing those as well: Continue reading “Some website revenue generation ideas”

The most commonly overlooked niche marketing strategy for both local businesses and online enterprises is joint ventures. I’m not talking about full blown agreements between the financing guy and the operations guy. I’m talking about simple joint ventures like sending an e-mail to your list about the local donut shop and he doing the same for you.

On my way home from Costa Rica I was brainstorming the kinds of things a resort complex could do to increase their business. It’s not like I’m going to be going to Costa Rica every month to stay at their resort – so frequent repeat visits isn’t likely an option. But like any hotel or restaurant – you never get to rent last night’s empty room ever again. Continue reading “Niche Marketing Strategy: Joint Ventures”