You’ve heard about automating your marketing efforts, I’m sure. Have you thought about teleseminars? I’ve always associated them with office training calls for some reason, but seem to be on a lot of them lately.
The fact is webinars and teleseminars are about the coolest marketing strategy in a long time. And the thing is – the term teleseminars and webinars just describe a type of group communication.
To have a teleseminar or webinar means to set a time that everyone is on the phone or computer. That doesn’t mean you have to lecture. That doesn’t mean you have to have powerpoint slides.
It could easily be to show a video of you speaking at a luncheon group.
It could be a video demonstration of you building a bluebird feeder from scratch.
For that matter, if you’re a musical act, you could do a live stream of your performance.
All of that is possible. But what really makes the great sales tools is automating them.
Imagine a blog post that talks about your upcoming seminar about (whatever you do). And them imagine it saying, “Join us on Thursday”, knowing that it will play every Thursday at 9:00 and most people will just assume it is live.
Automation.
OR “On Thursday night listen in as I address the local Chamber” (at which time a recording of your presentation plays).
Whether it’s a tool to sell, a tool to promote, a tool to educate or a tool to help make you an expert – you can’t help but know the power of automation.
It’s important to consider the power of automation when you’re putting together your marketing calendar. To get the most use of automated technologies, consider using them on only your most evergreen of products first.
For instance an automated teleseminar on Christmas budgeting ideas might only get 4 weeks of play; whereas “how to increase your gas mileage” might get traffic all year.
For more on setting up a marketing calendar, join us at a BC Clusters event. We’d love to spend the day working on your marketing and look forward to seeing you there. Otherwise, don’t underestimate the power of recording your presentations, speeches, explanations and trainings – and using them over and over. Repurposing content is the cornerstone of efficiency and automation.