Keywords.

Look for “how to do keyword research” videos in the membership site.

Whenever you can link back to your own site, you want to link it with anchor texts. Make them relevant. Make it varied. Make it human.

Research = Knowing what we are going after and knowing if we can win it!

Remember, there are many posts that you don’t need to worry about optimizing. Some things people just don’t search for.

So we need a keyword tool to help us learn which keywords will serve our business.

	HOW TO USE BRAINSTORM TOOLS
	We did a Brainstorm Tools Live Walkthrough as well.
	Today’s tools: BrainstormTools.com