Everything you’ve wanted to learn in blogging classes in one day


Dan Morris

dan morris

Dan R Morris, the mind behind, has been using online tools to drive revenue since 2008. Dan spends his time working with bloggers to increase their revenue, improve their quality of life and time with family (without revenue loss), reduce their economic dependency on one source, and help them create a business that’s both scalable and leveraged.

Dan has been working online since 2008 when he got involved with the marketing of an antioxidant nutritional supplement. Through radio and TV infomercials curious customers would research the product and buy it online. Dan worked on marrying the messaging with the audience’s goals to increase sales and customer retention.

He has worked with bloggers, niche website owners, restaurants, tutors, national brands, and professional speakers (among others). Dan primarily works with clients in mastermind groups, private consulting, group classes, workshops, and through customized consulting agreements.

Lauren Greutman

Lauren Headshot“Lauren Greutman is a mom of 4 kids under the age of 8, she started blogging at in 2010 to share her tips on saving people money. Quickly after starting her blog she realized that she could use the money she made to pay her son’s private school tuition, and help her get out of debt. Her blog has quickly grown to be one of the largest ones in New York State, where she gets over 5 million visits per year.

She is is a regular guest on both CNY Central News Channel 3 & 5, as well as 9-WSYR in Syracuse and is known as the go-to contact for all money related stories. She is a back-up co-host of News Channel’s 9’s Bridge Street Show and has also had her blog featured in National Publications like All You Magazine and the Dr. oz Magazine. She has appeared on the largest news station in the US – WNBC out of New York City, and is a professional at teaching you how to get your blog into the media.

She has recently written her first book titled ‘Insufficient Funds’, which is due to release in 2014. Her husband Mark works as an Actuary and, of course, helps with”

What are you going to learn?

This is the list of topics we’re planning on covering – but be prepared to add your own topic. We’ll decided as a group where we begin on the topics. And we may not get to them all, and we may add a bunch that aren’t here. The only goal is that we help YOU be able to take the next steps. So come prepared to say “I really need to learn about _________.

  • Image Marketing: The Formula
  • Anatomy of a Perfect Post
  • Ebook Strategy: Pricing, Empire building, and where
  • The Vital Connection Between Brands and your Audience
  • Advanced Keyword Research
  • How to build a revenue stream, then grow it through measurement
  • Google +, Google Authorship, Rich Snippets and Publisher Rules
  • How to use a Blogging Network / Matrix
  • How to hire a VA: The Strategy Behind Paying for it
  • Master Facebook Open Graph to get more visibility
  • What can you learn about your site from Pinterest
  • YouTube Social Marketing Structure to drive traffic
  • Rebranding? How to do it without losing fans.
  • Which 20% of our efforts are creating 80% of our revenue
  • Using Google Analytics and Webmaster Tools to increase revenue
  • Using Automation to Leverage your Business
  • Strategy Behind: Categories, Tags, Pages, Posts, Descriptions and Permalink Structure

Who is a good fit for this workshop?

Bloggers who have traffic to their websites, have been blogging for a while, are making a little money but are ready to take the next steps are the best fit for this program.

If you’ve tried Adsense, affiliate marketing, sponsored posts or membership sites as a monetization course, you’d be perfect for this class.

What I’d like to avoid are “first week bloggers”. If you just installed your blog for the first time, this is not the conference for you. Leave a comment and I can point you in the right direction, but here we’re not going to be addressing “what is a plugin” or any basic WordPress skill.


The Details

So Blogging Concentrated started at a scrapbooking bed-and-breakfast. Then we moved to a public library, a co-working space, a coffee factory, a hotel, a university alumni room and the corporate headquarters of a car wash company, a kids entertainment place. . .and now an Italian Restaurant.

(I’m very much looking forward to the smell of Italian food. Mmmmmmm…..)

There’s nothing quite as cool as the amazingly diverse places we meet.

Gentile’s Italian Restaurant Event Space
313 N. Geddes St.
Syracuse, NY 13204

(map at the bottom of the page)

We’re meeting from 9 – 5

The Fun


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