The Nelson NZ project

ready – May 7th


Welcome to our Sequoia Curriculum (1/2 Day)

9:30 a.m. Start. . . but that’s when we really start. Networking, camaraderie, and set-up start at 8:30 if you’re so inclined. But at 9 we begin 6 hours of instruction in 3 hours of engagement.

9:30 a.m.

“How to be Awesome”

Let’s talk about where your company fits into the lives of your customers. Knowing what role you play leads to product development, traffic opportunities, increased revenue and joint ventures you didn’t know where possible.

10:15 a.m.

“The SEO Algorithm Never Changes”

No matter what the search engines do, the algorithm remains the same as no matter when you search, the most relevant results win. Let’s talk about designing a site that’s never affected by Google’s mood swings.

11:00 a.m.

“Good Data Means more Money”

When you set up your advertising dashboards and analytics dashboards right you can be making more money instantly. In this session we’ll show you how to increase your revenue before the day is over and forever after.

11:30 a.m.

“YouTube Strategy: Give them a path”

Our biggest problem as marketers with YouTube is shiny button syndrome. They make it so easy to just click other videos. We’re going to discuss the strategy that keeps viewers engaged with your videos, moves them to other videos and your site. And how to use the data from the strategy to make even better videos

12:00 p.m.

“Clusters: finding traffic without search”

Millions of people across the globe want exactly what you have. Let’s talk about how to find them, stand in front of them and bring them back.



Dan R Morris spends everyday working with large companies and bloggers improving their income and business models. His client’s traffic range from 5,000 page views per month to 3,000,000 page views per month. Each and every one of those experiences gives insight into what works and what doesn’t.

Prior to that Dan spent years developing TV and radio infomercials to drive traffic to the web. He created web properties to support his TV and radio products and built communities around the products to support sales and create word of mouth earned media.

Dan co-authored Joel Comm’s book “So What Do You Do?”. He also authored the blog LettersFromDan which then became what is now known as Blogging Concentrated.

Rachel Marie Martin believes in the tenacity of the human spirit and in the power of writers, speakers, bloggers, parents and entrepreneurs to make a difference in this world. Because of that passion and drive she’s invested her time and energy into creating a platform that celebrates this tenacity and inspires millions to action. She’s the writer behind the site, is a partner of, is a cohost of the Amplify Podcast , and a featured writer for The Huffington Post.

Rachel’s top post, “Why Being a Mom is Enough” is approaching one million Facebook likes and she has had her articles translated into over 15 languages. Her site reaches millions of visitors and has a robust and engaged Facebook community. Her articles have been featured in The Huffington Post, Star Tribune, iVillage, PopSugar, Parents and more. She speaks worldwide to moms, entrepreneurs, bloggers, and professionals about a variety of empowering topics ranging from motherhood to social media marketing to website strategy to writing to creating authentic community. In it all, Rachel believes in living each day intentionally and loves working with others to cultivate vision and realize potential.

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Among others, Rachel and Dan have had the privilege of working with companies such as:

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I am very excited to say we’re meeting at the Upstairs Rooms of the Vic Brew Bar in downtown Nelson. There’s a map at the bottom of the page.

UR Thearter


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Laptop Writing Instrument Casual Clothes Magic Frog


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Workshop Workbook 8 Hrs of Training Timely Lunch* Yummy Snacks




Auckland’s Creative Agency Secrets is responsible for bringing Blogging Concentrated to New Zealand. CAS helps owner-managed businesses find new paying clients for their products and services.

They do this by setting up the marketing processes and tools that will showcase your business to potential customers and make it easy for them to buy. They’re all about increasing sales, driving traffic and increasing return on investment.

CAS helps you understand how marketing is contributing to your bottom line profits by measuring costs, website visitors, responses to email marketing and promotions. If your marketing isn’t working they help find the underlying issues and recommend solutions and actions to take as a result.

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Many small businesses are faced with having to manage all aspects of their operation. This can create problems around time management, knowledge outside their areas of specialization and deciding how the $ should be spent in the right areas. The Angel Group Ltd was designed to support small to medium business with their marketing effort.

We provide a wide range of marketing services at an affordable rates to compliment your business.

We are a diverse team of professionals. From marketing strategists, to graphic designers, SEO gurus and even social media stars. We have all come together to form The Angel Group. We all love what we do and the group just keeps growing! Having a larger number of designers, event managers, typists and copywriters means that we can spread the workload, making deadlines easier to meet as well as giving you a great range of styles to best suit your needs!