Using Hashtags in your Marketing Plan

Are hashtags part of your annual marketing plan? Have you ever even considered doing something more proactive with them than just using your normal ones? If you spend any time preparing for holidays, seasons and events, then you should actively market with hashtags.

[stextbox id="black"]In case you missed the memo, a hashtag is a set of characters used to organize content in social media. Typically a hashtag starts with the pound sign (#) and is followed by some characters. Since common English words don’t start with a pound sign, using a hashtag means you can easily search for content that contains that unique phrase. Both on Twitter and Instagram, for instance, you can click on the hashtag and find everything else using that tag.[/stextbox] [Read more...]

3 crazy ways to get customer feedback

Getting customer feedback is sometimes hard. People are busy, they forget, they don’t want to or they just don’t care enough to take the :30 seconds to do it. But it is oh so important to get customer feedback.

Customer feedback makes me think of index cards on a bulletin board, doesn’t it?  Or comment cards attached to the bill at a restaurant. Sometimes companies solicit feedback in an email survey. For the most part those don’t really give you the kind of information you need.  They’re great for graphs in the newsletter though, aren’t they? [Read more...]

Awesome Commercial, but oops! a Marketing Mistake

I went and saw a movie this weekend and was excited to see a Mayonnaise commercial featured before the previews even started.  Let me re-word that. . . I was excited to see what the Mayonnaise folks were doing in a commercial before the movie started. I can’t say I cared one way or the other that the commercial was about mayonnaise.

So just as the commercial started an icon floated into the bottom right corner of the screen that said “Shazam for Free Sample” I looked at it for a second and realized that the commercial wanted me to use the Shazam app at which time I would redirected to a webpage where I could order myself a free sample of mayo. [Read more...]