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WEEK 1: The Foundation


You might have the wrong audience.  You may have been blogging for 9 years already, but just haven't done the numbers to figure out that who you've attracted aren't the people who are going to get you to the Promised Land. 

So we are going to start by assessing our audience. Who are they. Are they the right crew? How long do they stay and how quickly do you need to be growing to overcome your attrition rate. (You do know that some of your past readers aren't around anymore - that's normal.)

Then our 2nd most important step is identifying our business model. This is equally important for newbies and those at the book publishing phase of the business as both activities are still business builders. How is our business going to derive long term revenue, what audience are we ultimately building, and what are the deliverables for our audience. We will help you determine what your business needs, the priority of those needs, and what needs to be done to finish building a strong career blogging foundation. 


WEEK 2: Highest and Best Use of Time

What is the best use of your time on a day to day basis? Many labor to produce new content everyday even though new content might not be what is growing the business. We are going to show you three key pieces of data you should be reviewing weekly to make "use of time" determinations. We're also going to implement the Motive Matrix giving you two things to primarily focus on each quarter (ie cash flow, traffic, business growth, products, clout, systems)

WEEK 3: The Content Plan

The content plan is the business. Producing content today to post tonight ignores our audience, our statistics, our monetization and our long term growth. We need to understand our content plan in advance so we can presell what's coming, be more nimble to changes and make sure that everything maintains a standard. This week we focus on keywords, audience needs, statistics to create a plan.

Primarily, we need to know the highest and best use of time when it comes to content. How do we make it pay off? 

WEEK 4: Audience Engagement Plan

The most important part of our business is the filter: Our messaging. We must determine the X factor that makes our business special, different and defensible. And incorporate that into our calls to action, products, blog posts, status updates, etc. . . Why people like our posts, comment on our writing, follow us on social media and tweet us determines what products they will buy, what actions they will follow, how many page views they will give us. Our messaging needs to filter in the audience that will build our business and become our community and filter out the folks that will just cost us money.

What are the activities that make the most sense to focus on?


WEEK 5: Clusters Marketing 

There are millions of people who want what you have, what you write about, what products you create. They just don't know you exist yet. Standing in front of the clusters of people who've already gathered together is the most efficient from of marketing.  Hashtags, guest appearances, banner retargeting, bouncebacks, SEO, Facebook targeting, ebay and Amazon are all fantastic places to perform marketing activities. What are the right mix for you? And sometimes the book you are writing can be the most effective marketing tool if you understand what to put in it. 

So what do we focus on? What is our highest and best use of time when it comes to Marketing?


WEEK 6: Escape Velocity

What if you get a cool job offer, do you just quit? What if your mother gets sick and needs you to care for her full time? What if you get injured and can't work? There is no way to retire. Thing about that. How does it end?

There is no real way to get a return from your site unless you can sell it and get a multiple for your efforts. We're going to talk about what numbers and assets you need to have to be able to sell your site for a multiple. Building your business with an end in mind gives you purpose, provides a safety net. We're also going to be helping to create an emergency outsourcing plan and systems document in the event you need help.

That moment when a post on your Facebook page gets shared 199 times in one day. May not sound like much but it is HUGE for me. 

Oh and it's a post driving traffic to my blog because I took Dan and Rachel's advice to be a creator not a curator. Thank you for helping me to see I am an expert! 

Penny Woodfin Rogers
One Crazy Adventure in Autismland

I would echo this for people on the fence. We had a website review done over a year ago. Implements many suggestions. First 3 months of 2015 we made more than the whole year of 2014.

I was able to quit my job which I hated and now blog full time.

Katrina Thom
TotsBusiness.com

Holy Cow! I cannot say enough good things about the info I received. There were small practical ideas, medium effort options and Mack-Daddy Million Dollar ideas that are literal game changers . . .

I am very pleased!!! It will pay for itself several times over. 

Lesli Peterson
365 Atlanta Family

Just want to give a shout-out to Blogging Concentrated and their SEO Challenge. I have learned A TON! I have worked very very hard to implement the concepts I have learned here, using keywords, trying to give people what they are looking for, creating incoming links, etc., and it really starting to pay off. My Google traffic is up, and so is my income! June was an awesome month for me, and I finally met a goal I have been working toward for a long time. Thanks guys!

Jennifer Roper Stott
Jen's Favorite Cookies

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