Digital Scratch Kitchen
- Description
- Curriculum
This is a course designed to help you start and grow an online business from scratch. There is a huge learning curve when it comes to learning how you make money online. We want to help shorten that learning curve and get you what you need in short order so you can start generating income. This course is 18 modules of lessons, AND it features tutorials from outside online experts teaching you how to do the little things they are experts at. For example, instead of re-inventing the wheel and creating my own step-by-step tutorial on how to get a WordPress website going, we just asked an expert to lend us their course. Boom! The best of both worlds.
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4What is Our Business About?
Let's figure out our main business concept. The most important part is that we somehow find the passion in the idea.
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5A Niche is a Business?
And then what? A niche is a business?
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6Niche Problems to Avoid
There are a few things that you should be aware of in choosing a business idea that sometimes creates long term problems.
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7Creating Your Homebase
We need to build our homebase. We need a name, property names, a domain, a website and a few other things.
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8You Exist for Them
One of the most important tenets of business is knowing that no matter what, you exist for them. So who are they, whom you speak to?
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9Analytics and Pre-Business Setup
Before we really get going on any marketing and promotion, there are a couple steps we need to take.
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10Section 1 Lesson Materials and Extras
Materials needed for Module 1 - Starting our Business
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11Where Do We Get the Audience
Once we're in business, our main goal is growing our audience. Here's where we can find those people.
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12Using Vested Audiences
There are groups who want, NEED, to share your content. You just have to get in front of them.
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13Landing Pages: One of the Tools
Moving them from the world to your audience requires a couple steps like landing pages and email.
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14Section 2 Lesson Materials and Extras
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15Products, Services, Ads, Oh My!
We need a mechanism of some sort, like a product, to generate revenue.
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16Collecting the Money
How do we get the money from their hands into our bank account?
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17Making Money Spikes
From a full-time career perspective, you really need money every month. That's when we start looking at creating money spikes.
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18Section 3 Lesson Materials and Extras
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21Marketing to the End
Your business is about marketing, no getting around that. Conversations, content, videos . . it's all marketing
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22Content is King
Everything we do requires some sort of content. Content is the substance of our marketing.
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23Content Timing
It's important to understand the synchronous and asynchronous nature of social media.
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24Working with Brands and Media
Brands and Media need you. Brands need your audience and media needs your stories. Let's talk about how that happens.
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25Using a Book to Market Yourself
How to put together and use a book as a marketing tool or revenue generation tool.
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26Section 5 Lesson Materials and Extras