The Definitive Guide to Revenue through MeasurementSemester 2, Online Class (13 Credits) Self Paced
The Business Blogging Course is for any business looking to add blogging to their overall marketing strategy. The course discusses the role of blogging, time requirements, methods of monetization, purpose and platforms. It also covers the strategies required to achieve search engine leverage.
BZB201 Module 6: Tracking Your Activities OnlineBZB201 14-1: Webmaster (3 cr.)
Google Webmaster Tools is a great tool to help move our sites forward. You can track a variety of things inside its doors:
- Website health tracking
- Keyword ranking tracking
- Click through rates
- Rich Snippets compliance
BZB201 6-1A: Where are your Keywords Ranked?
BZB201 6-2: Analytics!!! (3 cr.)
- Why did my traffic drop?
- How many people visit?
- Who is buying my products?
- Am I getting local traffic?
- How do I improve this page?
- Why are they leaving my site?
- Blog comments, likes, tweets, shares
- Google Alerts
- Pinterest Statistics
- Email Questions
- Facebook Statistics
- Phone numbers
- Guest blog posts
- Link Shorteners
- Amazon Book Sales
BZB201 6-5: YouTube Analytics 101
BZB201 6-6: YouTube Analytics 101
BZB201 6-7: YouTube Analytics 201
BZB201 6-8: YouTube Analytics 201
BZB201 6-9: Assessing Holiday Campaigns
Analytics and tracking come in many forms. Be proactive and use the CTA Post Tracker to keep track of your calls-to-action on your different posts.
Use Rachel's CTA Post Tracker to keep track of what offer is on each blog post
BZB201 6-11: See a Live Website Review in Action!
Live! Website Review
BZB201 6-12: How to A/B Test Pages
How to A/B Test Pages
BZB201 6-13: How to Set Up Google Analytics Funnels
How to set up Google Analytics Funnels
BZB201 6-14: How to Set Up Google Analytics Funnels
Webmaster Tools Where are you Ranked?
BZB201 6-15: Create Trackable Links in Google's URL Builder
Creating Google Trackable Links
BZB201 6-16: How To Track What People Search For On Your Site
Tracking what people search for within your site
BZB201 6-17: Twitter Analytics
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BZB201 6-18: What Brands Follow You on Twitter
BZB201 6-19: Using Social Analytics
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BZB201 R: Module 6 Review (3 cr.)