The Definitive Guide to Revenue through Blogging
Semester 1, Online Class (13 Credits)
BZB101 Module 3: Leveraging the Search Engines
BZB101 3-1: Keywords (3 cr.)
What do people search for? Why do we care?
- Where do they search? And what’s the difference between searches on Google and Amazon?
- Where do we find these things?
- How do we know if it is worth our time?
BZB101 3-2: Give ‘em something to talk about (3 cr.)
Most of content is mindset timing: Use tools like Google.com/trends to see when your audience is really thinking about your topics
- How much is too much? Think about your resources as well as your audience’s engagement when determining your content production schedule.
- Where do we add new content? There are so many places. What is the strategy?
- Multimedia content. Use it. Use it. Use it.
BZB101 3-3: The Social Game (3 cr.)
Give them something to talk about. Be interesting but also mindful of the message you’re sending.
- Show them the way to Like, Pin and Share. If you don’t ask them, they’ll likely not do what you want them to do.
- Don’t leave them hanging. Give you audience a place to go next. A question. A related blog post.
- Twitter and Facebook aren’t the only dogs. There are tons of social media sites on the net. Where is your audience hanging out?
BZB101 3-4: Pointing Fingers (3 cr.)
- The power of page rank. What is page rank and why is it sort of a myth?
- Anchor text. . . words that are also links serve the search engines as clues to what pages are about.
- Link Bait is something you do or create that is so awesome others will link to it.
- Follow and no-follow are terms you need to understand. Use the rel=”nofollow” function when your site is pointing at anything that makes you money. Follow Google’s rules.