This high paced day, filled with inspiration and information, is geared to advanced level bloggers who know there are things they could be doing better, faster, cheaper, and smarter.We’re not your typical blogging conference. Our only goal is to help you understand how to know what works, how to measure it and how to multiply it.
Blogging conferences are fun but at some point and time you have to turn this business into serious money. You work too hard for a small paycheck.
In two days of instruction and engagement we want to help you really think about how to turn your awesomeness into something life changing for your family.
Who is a good fit for this workshop?
Bloggers who have traffic to their websites, have been blogging for a while, who are making some money and are ready to take the next steps. If you’ve tried Adsense, affiliate marketing, sponsored posts or membership sites as a monetization course, you’d be perfect for this workshop. If you’ve ever left a class wishing for more information, the next steps, and have desired some of the inside, nitty-gritty secrets of marketing, then you, too, are a perfect fit.
What we’d like to avoid are “first week bloggers”. If you just installed your blog for the first time, this is not the conference for you. We’re not going to be addressing “what is a plugin” or any basic WordPress skill.
How to be Awesome: Knowing where you fit in the eyes of your audience will lead to more money, better opportunities, increased traffic, higher reach, and sponsor love.
|Marketing Calendar: Editorial calendars are just a tiny part of a complete marketing plan. Looking for traffic independent of Google and Facebook? This is it. Learn why a marketing plan is integral to solid, long term, business growth. And find out how to stay in front of your audience all the time.|
|YouTube: This is a tremendous traffic source so lets start looking at YouTube from a totally different perspective. Then, with that perspective shift, you’ll learn easy strategies to implement to make your YouTube presence the power it deserves.||The 80/20 Rule: Let’s learn how to see what’s working, so you can focus on what’s working. Why spend your time on the 80% of your business that’s only bringing in 20% of your revenue? Through solid example you’ll see how to structure not only your time, but also your sites, your marketing, and your future plans to maximize this powerful principle.|
|Adsense: This is a micro-topic. But, remember, a well set-up dashboard can make you money. We’ll share with you strategies on setting up your dashboard. Then, in the process, the lessons you’ll learn regarding Adsense will thus provide tools to improve every other monetization source you have.||SEO: Keywords / Rich Snippets / Open Graph / Social: They can no longer be separated. Let’s put together a system on your site to always be optimizing. This is a foundation tool for an effective site. Sites need to be built properly so that they can support the awesome content that you produce.|
|Ebook: We’re going to show you how to turn your knowledge into a product like an ebook that has viral sharing elements, that is priced for business growth, and designed to build your business. You’ll learn what makes a great ebook, why your readers already give you clues into what to put together, and you’ll|
learn simple strategies to make your ebook rock.
|We use examples you’ll never forget from Howard Stern. . . Mario Batali. . . Paris Lenon. . . Walgreens. . . . Larry David. . . Tom Jackson. . . Philip DeFranco. . . Perry Marshall. . .ABC’s The Bachelor . . . Subway. . .ChadMattandRob. . .YoungHouseLove.com. . .|
|Branding &Messaging: Do you know your message? We’re not simply talking about colors and logos. . . we’ll be talking about creating solid messaging that builds your business. It’s critical that you know the power in messaging and that you consistently build your brand’s message.||Finally. . .What order do I do things?. . . this is always the last question of the day. We’ve got so much to think about, and then the question tends to be, “how do I get it done?” You will leave Blogging Concentrated with a solid action plan. You’ll have goals, a renewed sense of vision, and a larger resource of new tools that will propel you as the CEO of your company forward.|
We worked a lot on mindset, CEO thinking, knowing your customer and bringing them to your front door on the first day. Now that the customer is here, what do we do? How do we get them on our list. Why do we get them on our list. What do we do with them after that? How do we sell without being salesy? How do we generate revenue without being “the lady that’s always sending me offers”?
How do turn these customers into fans and into cheerleaders? We’re going to spend the entire day perfecting that. When you go home at the end of the day you should have a strategy in place, emails written, an idea of where you’re going AND a product you can sell. . . immediately.
Who is leading the discussion?
We’re not big on self promotion, but thought you probably want to know a little about the team that puts Blogging Concentrated together. At each event you’ll meet:
Dan R Morris, the founder of Blogging Concentrated, has been working online since 2008 when he got involved with the marketing of an antioxidant nutritional supplement through radio and TV infomercials. Although his work offline in marketing, sales, project management, commercial real estate development, international business acquisition and online marketing conslutant. . . combined make him a tremendous business mind.
He is considered a blog revenue coach and has worked with hundreds of web publishers on increasing their income. He speaks professionally nationwide at education-based blogging conferences, teaches brands how to work with bloggers, runs private mastermind groups, offers private consulting, proctors FreeWeeklyMastermind on Facebook, authors LettersFromDan.com, guest posts as often as he can and does the best he can to support his amazing wife and 4 kids. .
Rachel Martin, who you’ll see rarely sitting down at each event, is a partner of Blogging Concentrated and the writer behind the highly successful site FindingJoy.net. Over the past several years Rachel has built a site that averages millions of visitors a month, that boasts a robust community on facebook, and has used her voice to create a successful ebook campaign which has resulted in a physical book deal with Morgan James Publishing.
Rachel has spoken nationally at various events. She speaks on not only blogging, voice, and marketing, but also motherhood, Celiac Disease, and living an intentional joy-filled life. She’s been active in the blogging community, has worked with numerous brands from Fox Pictures, Disney, Oreck, Udi’s Gluten Free, Gatorade, and more, and has truly discovered the balance of working with brands while preserving messaging and branding.
She’s a featured writer for The Huffington Post as well as several magazine columns. Many article have been syndicated in newspapers across the county. Her articles have also been featured on Parents.com, WhattoExpect.com, Dr.Greene.com, iVillage Australia, SheKnows, Blogher, and more. In it all, Rachel strongly believes in living each day intentionally, capturing the power of the human spirit, and loves working with others to help cultivate and realize vision and potential.
Industry Experts In addition to further enhance the learning in select cities we invite experts on a variety of topics to share during the day. Within the last year our participants were able to hear from YouTube superstar Leslie Samuel of BecomeABlogger.com, Crystal Collins syndicated columnist at ClarkHoward.com, Joanne Del Balso from NoFussAccounting.com, Jennie Leanne from Bargain Blessings, Joe Burke from Goodwill Industries, Susan Jackson from Ahalogy, Luke Gilkerson from CovenantEyes and many more.
They add extra value as they share their unique perspectives, experiences, personal successes, and tips with attendees.
WHERE ARE WE GOING TO MEET?
In each city our goal is to find a tech start-up who would love to host the event at their space. We’ve met in cool locations across the country – so if you’re looking for normal – this isn’t it. We’ve met at the headquarters of Ahalogy and will be meeting the headquarters of Swagbucks.
When we don’t find a tech startup, we do find cool, small companies. In Milwaukee we were in a coffee factory, in Atlanta and Anaheim a co-working space, in Seattle the conference facility of a car wash company, and in Nashville the conference facility of an extermination company. Oh yeah, and no worries about the extras because at each site we’re providing snacks, lunch, beverages, and of course, that much needed wi-fi.
We’re still working on where we’ll be meeting in Anchorage . . . so let us know if you’ve got an in somewhere.
Once you register, we’ll send you specific details. When you click the register button below, you’ll see the dates for the different events. Then by email I’ll send you the map of the location and more details. We can’t wait to see you!