Optimizing Social Media

Business Blogging Courses


The Definitive Guide to Optimizing Your Social Profile

Semester 2, Online Class (13 Credits)

BZB201 Module 8: Email

Self Paced

BZB201 8:1 Optimizing your online profile



BZB201 8:1 Linkedin Made Easy with Ted Prodromou


BZB201 8:1 Social Noise or Engaging Voice



BZB201 8:2 Iconography and Use of Fonts

BZB201 8:3 What Color is That?


BZB201 8:4 Holly Homer's Facebook Engagement Strategy


BZB201 8:5 Driving Traffic with Pinterest

BZB201 8:6 Driving Traffic with Pinterest 2
Tammillee helps us understand how to use Pinterest to drive traffic.



BZB201 8:7 Driving Traffic with Pinterest 2Driving alternative Social Media.


BZB201 8:8 Facebook Reach Tip



BZB201 8:9 Facebook Insights Tip



BZB201 8:9 Facebook Posting Tip



BZB201 8:10 Understanding the Talking About Numbers



BZB201 8:11 Optimizing Post Times



BZB201 8:11 Embedding Facebook Posts



BZB201 8:12 Adding a Facebook Like Box



BZB201 8:13 Help A Reporter Out Tutorial

Help A Reporter Out is a great concept in every way. It's a place where reporters who need experts for the stories they are writing AND experts who need exposure meet. A perfect place for bloggers.



BZB201 8:14 Quora Tutorial

Quora is what WikiAnswers and Yahoo Answers should have been. Social, Smart, Traffic, Profiles, Links. . . it has everything and is a huge traffic driver.



BZB201 8:16 Klout Tutorial

In the beginning Klout seemed like a joke and people got offended because they were scored. But measurement is a necessary tool in analysis. The most interesting question is what do others feel are good scoring measurements.

In any case, Klout has a place. You might as well understand what it is and how to use it.


BZB201 8:17 Paper.li Tutorial

Getting Comfortable with Paper.li with Kelly Hungerford, Community Director at Paper.li



BZB201 8:18 StumbleUpon Tutorial

In our series called "getting comfortable with. . . "we explore Stumbleupon today. What is it? How does it work? How do we use it? AND most importanly WHY. . . One thing I love about these calls is if you decide it is not for you. . . you'll never have to wonder. You've got the knowledge.


BZB201 8:19 Slideshare Tutorial

Slideshare gets 60 million visitors per month and is owned by LinkedIn. Google likes it, social media likes it, it is embeddable. . . it is fantastic. Let's start using it.


BZB201 8:20 Twitter Tutorial

In our series called "getting comfortable with. . . "we explore Twitter today. What is it? How does it work? How do we use it? AND most importanly WHY. . . One thing I love about these calls is if you decide it is not for you. . . you'll never have to wonder. You've got the knowledge.



BZB201 8:21 Reddit Tutorial

Reddit is a juggernaut of traffic on the internet, millions of page views per day and often times the source of content going viral. So let's get comfortable with using it so we can be part of the experience.

The questions left open in the video I discuss below.


Some additional things you should know . . . the people of Reddit have their own language. So you'll need to know these things in order to really grasp what people are saying:

To start with that whole Reddit Gold thing is a membership portion of the site. I read it here and think that unless you want to become a professional Reddit-er . . you don't need it. More info here ABOUT REDDIT GOLD
/s Sarcasm
Ermahgerd Oh My God!
OP Original Poster as in the person who started the thread. Often times you'll see the phrase “OP will surely deliver,” which is a sarcastic request that the original user post a follow-up.
AMA & AMAA Ask Me Anything, Ask Me Almost Anything.
IAMA Short for I Am A . . to which there is a subreddit r/iama where people start Q&A sessions
OC Original Content
cakeday Your Reddit birthday, anniversary of when you joined
DAE Does Anyone Else
DM;HS: Doesn’t Matter; Had Sex. A flippant response when it is discovered the writer ended up having sex as part of the story
ELI5 Explain Like I’m Five
FTFY Fixed That For You
IANAL I Am Not A Lawyer
IIRC If I Recall Correctly
ITT In This Thread or In This Topic.
karmawhore A person who is accused of posting just for the karma
Repost The cardinal sin on Reddit. Repost means the content had been posted previously and is not OC
NSFW/NSFL Not Safe For Work/Not Safe For Life . . . either means nudity or gore
TIL Today I Learned
TL;DR Too Long; Didn’t Read.
x-post X-post means the thread was posted in another subreddit and is usually followed by the mentioned subreddit

Twitter Glitch 2.0: Avoiding Problems that Derail Your Twitter Campaign