How to Assess the Success of Your Campaigns
Are you familiar with the term “campaign”? You've likely been doing them some time whether you know it or not. I'd like to explain to you my definition of campaign so this book makes sense.
A campaign is any finite period of time where you're actively marketing something.
A book launch is a campaign as it begins on a certain day, and for the most part major launch operations end on a certain day.
And for a blogger, anytime your focus shifts to a particular topic can be considered a campaign. For many that is something as simple as Christmas. While it's easy to understand the goals of a book launch, we're going to use the holidays as the example in this tutorial. They're a bit more complicated in nature to understand, therefore we figure if you understand this any campaign will be easier to manage.
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