It's important to start this knowing we only need three things to be making money.  That's it. Everything else helps the three things.  But you could do only the three and build a full-time income.

There are some important rules to follow in naming your business. A couple things to make sure you do and a few things to avoid. And then we need to think about how we're positioning the brand.

Why is this in Module 6? Well, the first five are critically important. Then we need to do these things before we get too far.

Our kids never use email.  But for the next 15 years or so, you'll make more from your email list than just about anything. We've got to master that - and use the lessons to master what's next.

The absolute most important part of the course. It's great to have a product and an idea, but we need a mass of people to share it with. Here is the complete process to driving traffic. The basic traffic formula is the same for podcasts, blogs, Subway restaurants . . . we just apply it differently.

No matter what we sell or giveaway, we need to know how to make landing pages. They're what we'll use to grow the email list, to sell products, to give away ebooks. 

There are so many ways to make money. And they're all fun. Let's go over them and how to do them so they don't seem so daunting. 

There has to be a way to get the money from them to your bank account. We'll talk about Paypal, shopping carts, affiliate programs and more. 

One of the most under-discussed topics is how we turn our business into a full year income.  Sure we can do it once and make it last all year, but we have better ways to make sure cash is coming in regularly. 

When someone joins your list, follows you on social media, buys your product, etc. . . they become part of your community. Let's learn how to make that community work for us.

Everything we do is marketing. Social media, email, flyers, press releases, Zoom, events . . . it's all marketing. It's how we do the marketing that makes the difference. 

Like money, content is fun. Not only do we get to share our knowledge and passion but we get to excite others. We're going to discuss how we're going to plan content and what we're going to put into the world. 

Know the difference between synchronous and asynchronous content?  You need to understand how the medium works in order to determine how often we'll be posting content.  

There is nothing better than having a brand like Walgreens or Maybeline joint venture with you. We have friends that regularly stay at resorts for free and others who get on Good Morning America and Rachel Ray regularly.  There's a method to working with brands and media.  

You may not even be thinking about selling your biz, but it would be good for you to know some of the things that will make a big difference later if you take them into consideration now.