If you master these few things, you’ll be an analytics ninja.
2 things in WebmasterTools (Search Ranking Data, CTR Data)
2 things in Analtyics (Keyword Themes and Traffic Origin)
2 things in Facebook insights (Reach Data and Stream Hints)
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This is the guide to setting up goals and funnels in Google Analytics. Without this you don’t know how people are getting to your opt-in box, shopping cart, downloads, etc. . . You also don’t know when they’re opting out of the funnel and leaving your site.
This is the mini-course I taught in my “Lunch and Learn Series” at NAMS.
Press play if you want to learn more A/B testing. IF you’ve ever shot two videos, or had two headline ideas or even thought of two completely different ways to create a sales page – then A/B testing is for you. This is easy stuff by the way, and stuff you should implement almost immediately.
Enjoy!
Continue reading “Google Analytics – How to A/B Test Web Pages”
