This may seem strange, all right it is strange, but I was most moved to thought when I heard the following:
People Do Not Want 1/4″ Drill Bits, They Want 1/4″ Holes.
Sure you’ve heard that before, but for me it was a breakthrough thought. Hmm. . . people want the end result. So how do I apply that to my world? I’m actually not sure. My goal is to create the best place on the ‘net for folks to research cool places to take kids. Applying this ‘drill thought’ to my business from a logical standpoint would be to say:
People Do Not Want the Research, They Want The Vacation.
But I know that’s not right, I just need to figure out how it applies. If you have thoughts, please comment and help me narrow my thought process. In the meantime, I’m going to finish my breakfast and think:
I Do Not Really Want The Cheese Blintz, I Want The Joy That Comes From The Weight Gain.
BY THE WAY. . . COME JOIN US FOR THE NEXT NAMS WORKSHOP: http://nams-workshop.com