Local Business Marketing: It’s not all me

Some important folks visited my blog this week. I say important because they’re important to me, but it’s not like the guy who invented Oreo’s stopped by to read this stuff. :) They’re stopping by occurred the same time I was working with a new client. And unfortunately the lesson I was trying to teach the client, I hadn’t adopted myself.

In our first meeting together, I was explaining what my role would be. I was explaining how my job was to bring new clients in the door using the internet, how I was going to go about capturing the information about the new clients and then how we were going to keep marketing to them via e-mail or mail or whatever.

Well, it occurred to me while I was there that the local business had a job too.  While it’s my job to get new clients there, it’s the local businesses job to keep them there and leave the door of possibility open that the person would come back.  What I mean by that is their job is to be friendly, clean, current and fair. Even if you have what the client wants, if the place is not inviting – they’ll unsubscribe from our e-mails.

That lesson came back on me. It’s hard to have a dirty blog, but it’s not hard to have outdated information. After getting back from my meeting with them, I took a look at this blog and realized the About Me section is from the first week I started. Lettersfromdan has morphed over time and that part is just not relevant.

What my important visitors thought when they visited, I’m not sure. But I can tell you right now the About Me section doesn’t reflect what I told them I was writing about. So this weekend, it’s time to take my own medicine. You can read the old “About Me” section right here, otherwise, I’m committing to you that all parts of this blog will be up to date.

Thanks for stopping by!

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2 Responses to “Local Business Marketing: It’s not all me”

  1. August 1, 2010


    I’ll have to check the website stats to see if you’re right. I’m not sure why I hadn’t done that before.

    Nonetheless, if the blog morphs, the About Page should follow. :)

  2. July 31, 2010

    Ken Montville

    Here’s something I heard awhile back. I’m not sure if it’s true or even if it matters. It’s this: hardly anyone reads the “About” page. If the content is good when they hit the main page, the rest won’t matter.

    All blogs change over time. We all change over time. Perhaps the “About” page could be something that is true through the millennia. Or maybe not. :-)

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