Is your Small Business ready for the flat screen TV change?

Somehow, overnight it seems, flat screen TV’s are no longer available as an upgrade. Nope. Now flat screen is the default. In fact, if you want to buy a regular cathode ray tube TV, you’re going to have to go to an electronics store, or eBay or Craigslist. Because, Wal*Mart isn’t going to special order it for you.

I don’t recall it, but I imagine there was a day that color TV was the default – not just an upgrade option.  Just as there was a day that CD’s replaced tapes, and the automatic replaced the stick. In fact, can you find ice cream makers that require you to hand crank them? When is the day that all banks will have drive-thru’s?

Change is inevitable. The question is whether or not your small business is ready for the change? Just think about the simple things like popcorn ceilings that really make you look old and out-dated. How about business cards that don’t feature your e-mail or web address? And are you prepared to have a corresponding Facebook page should that become the norm?

Keeping up with technology is hard – there’s so much of it. But because it changes rapidly, you can begin to lose customers just because your technology is outdated – and thus foreign to today’s consumer.

Check  your website, is there a “contact us” tab? If not, perhaps there should be because everyone expects to find the hours, e-mail and phone number there. It’s no longer an add-on – now it’s the norm. Is your main web address a hotmail account? Today’s savvy youth see that as cheap and out-dated. Make sure to get right away.  Finally, are you ready to book appointments, sell products or communicate with your customers through your website? Soon enough the lack thereof won’t be tolerated.

Doesn’t sound like sitting on your hands is helping does it? What else is becoming the norm? More importantly – are you ready to grasp it? Leave your web address, we’ll look it over and tell you what we think about your site and the future “norms”.

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One Response to “Is your Small Business ready for the flat screen TV change?”

  1. September 6, 2010

    Dan Morris

    Darren Crawford wrote about this concept, but with a different twist at And Whitney Hoffman wrote about a bit about this idea on her blog, too:

    I guess the takeaway from these three articles is be wary, be vigilant and make sure you not only understand your business and your competitions – but also that guy in the garage down the street whose idea is about to wipe you out.

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