Different Ways to Price Sponsored / Paid Content

There is no right or wrong way to price your work or yourself. There are just options at your disposal and then your self-worth and knowledge to figure out which method you want to use. HEre are the options:

Here’s some hourly cost standards to give you an idea:

1. Costs + 10% + Tax = Price

(Cost would be based on your supplies. 10% is for gas and all that stuff related to getting supplies. This is for people who want to make sure they don’t lose money when they go to Michaels to buy supplies. )

2. Costs + 10% + Tax + The Cost of Your Time = Price

(This is for people who value their time and costs. Your time is valuable. If you are running your blog as a business, you must include the time.

Virtual Assistants range from $12 to $25 per hour
Social Media Managers get $20 – $60 per hour
Web Designers range from $40 to $200 per hour
Video editors range from $65 to $300 per hour
Marketing Strategists get $100 – $250 per hour
Speakers get paid $350 – $50,000 per hour

Where do you fit?

3. Costs + 10% + Tax + Time + Goodwill = Price

(This is for people who value their time and their costs. Plus they know that their influence and name have a value above and beyond that. Goodwill is the accounting term for the value of your name. If you are a household name, like Kleenex, you can charge a lot just to leverage your name. If you are just starting out and your name isn’t that big yet, then you probably haven’t earned the right to charge Goodwill)

4. $50 / 10,000 Pageviews.

(This is a pretty common standard for pricing based on pageviews. You can certainly up the price if there is something very “niche” about your traffic. If you are pitching Huggies to do a sponsored post and 95% of your traffic comes from “baby” related keywords you can pitch how much more valuable that exposure is for them. )

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