I decided to go to BlogWorldExpo this year. I have had this impression that it’s just enormous with tons of vendor booths and people wandering this way and that. I just imagine being somewhat lost in this sea of people.
And then I was looking at the sessions “grid” and there seem to be 10 different ones going on every hour. Holy Moly! I better bring a friend. Honestly, can you really make friends at something so huge?
And then. . . I got a card in the mail. I got a handwritten card from one of the organizers. I can’t even get my friends and family to send handwritten Christmas cards. I immediately took a picture of it, uploaded it to Instagram and thanked them the for the card using the BlogWorldExpo hash tag.
Guess what? They replied and said they looked forward to seeing me. Hmmm. . . What a simple gesture that made me feel so welcome. I certainly wasn’t expecting a handwritten letter from this “giant” event.
Examples of Community Building Extras
Sending physical notes is hard if you don’t have your audience’s addresses. But don’t let that stop you. I have learned time and time again that even the small gesture of welcoming people to your audience is appreciated. At FreeWeeklyMastermind.com we welcome each person as they press the “join” button and have gotten many emails of appreciation because of it. Small isn’t bad.
When teleseminar coach Cyndi Dawson speaks she brings something special for those of her community members who happen to be at the event. And at the NAMS event in Atlanta I know Lynn Terry holds a dinner for her elite community members. Those are great community building gestures.
From the big business side of the world, Choice Hotels (the Comfort Inn / Sleep Inn folks) have little gift bags at the front desk for their frequent stay card holders. I believe the last one I got had an apple and a bottle of water in it. Simple, but most appreciated.
So what kinds of things can you do for your audience that will set you apart?
- Open up a teleseminar line once/month for your community to call, chat or ask questions.
- Take pictures with your fans in person. Upload and tag them on Facebook.
- Friend your community members on other networks and initiate conversations.
- Write an ebook and give your audience pre-publication access in exchange for comments and feedback. If you get their name and address in that process, send a real thank you note.
- Send out TweetUp notices when you travel and invite your community members to come out and meet you. Do that in your own city too.
- When you create products, give long-term community members an extra 10% affiliate commission
Got some other ideas of ways to reward your community? To praise your community? To serve your community? Share them with us.
Dan R Morris is the founder of LettersFromDan.com, a website dedicated to improving your revenue stream from online efforts. Dan is an infomercial producer, niche website owner, product developer, author and Mastermind leader. Dan actively encourages marketers to take that extra step so that “Hope” doesn’t become the marketing plan.