Business Blogging Module 2

Business Blogging Courses

The Definitive Guide to Revenue through Blogging

Semester 1, Online Class (13 Credits)

Self Paced

The Business Blogging Course is for any business looking to add blogging to their overall marketing strategy. The course discusses the role of blogging, time requirements, methods of monetization, purpose and platforms. It also covers the strategies required to achieve search engine leverage.


BZB101 Module 2: Getting A Blog Up, Live and Configured

BZB101 2-1: Platform Options (3 cr.)
Strategic management of information technology, project planning and implementation.

  1. WordPress
: The big dog
  2. YouTube : Already present with a growing audience
  3. Wix: Free and easy
  4. Blogger; Free and easy with Google integration
  5. BrainstormTools: A blog university in a box
  6. SoundCloud: A paid Podcasting platform
  7. iTunes: Huge audience to piggyback on
  8. Custom: Money, Design, precision

BZB101 2-2: Now we’re live (3 cr.)
When we’re talking about taking your site from an idea in your head to something online, follow these steps.

  1. Get yourself a Domain Name (Mobile Home)
  2. Find a Hosting Company (Real Estate)
  3. Learn to use the cPanel (Your control dashboard)
  4. Super Easy, but somewhat insecure Fantastico (Load it up)
  5. Let start logging in and getting to work

The step-by-step instructions to get your site completely set up are HERE

BZB101 2-3: Design to win (3 cr.)
You can you create custom designs
for your site by hiring a designer or learning on your own

  1. You can buy or choose from thousands of pre-designed ones at sites like, through WordPress or Googling them.
  2. One column or Two?
 The structure of your design depends on what you want to accomplish. Ads, products?
  3. Pattern Disconnects and Goals: Think about how you’re going to monetize. Make sure the design supports your audience seeing these things.

BZB101 2-4: One time pain (3 cr.)
The administrative stuff you have to do upon set-up. Doesn’t take much time, but you need to do it.

  1. What are you going to do about your site’s security?
  2. Permalinks need to be set-up. Consider the future.
  3. There are many different comment systems. Which serve your needs?
  4. Install a Spam
  5. Plan for Image marketing opportunities. Add smush it.
  6. What are Plugins. What do you need?

Download the Syllabus | Take the Quiz | Start Module 2

BZB101 2-R: Module 2 Review