Internet and DR Marketing: Do You Know Your Audience’s Level of Sophistication?

Eugene Schwartz, the guy who revolutionized direct response marketing – the guy who didn’t get paid enough for his copywriting skills – the genius of marketing, broke down this very important lesson.

As I reference in my previous post about understanding the buying process of your audience, it is also important to understand their level of sophistication. Continue reading “Internet and DR Marketing: Do You Know Your Audience’s Level of Sophistication?”