Increase Your Page Views

If you want to increase your readership, increase your page views, increase your RSS subscriptions and Facebook likes, your brand has to demand it.  Think about the dictionary, when was the last time you were “inspired” to look up the definition of another word because Merriam Webster suggested you do so?

The answer is “never” because Webster’s Dictionary isn’t there to make you better, it’s not there to help you expand your world. Merriam serves up definitions and doesn’t even say “thanks for stopping by”.

The quick and dirty way to increase your page views is by adding links to related posts. No doubt about it. But that turns readers into readers. To increase likes and joy and community, you’ve got to turn readers into fans.

And fans follow personalities, not headlines.

That means you’ve got to be the voice that tickles your readers’ souls.

Think about the sites you frequent, the ones you spend time on and read more than one page. Is it because you like the facts, or might it be the angle, the opinion, and the voice of the author? Most of the time it’s because our desires are reflected by the author’s tone, motive, experience and goals for us.

“Do your readers know you have goals for them?”

It’s easy to spend your time looking for deals, researching information, and writing great bullet points. In fact, 95% of websites are chock full of that. Keywords and facts, how-to’s and “7 ways to do this and that”, they’re the basis of good content. But without a point of view that permeates your site, why does a reader go beyond the information they arrived to get?

Sometimes information by itself just isn’t enough. Ever ask your waiter what he recommends? Do you think people listen to Rush Limbaugh for the facts? Ever look for a magazine that just had tables and graphs, no commentary?

Deep down inside we want both information AND the opinion of someone we trust.

So let’s talk about what you need to become the voice  people trust. Let’s talk about what’s necessary to increase your page views.

Why do you exist?

The most important part of your voice needs to be why you exist in the first place. Posting deals, writing about gardening, or hosting “how to write calligraphy” webinars is just the medium. There’s got to be a reason you’re doing these things. What is it you want your audience to accomplish?

  • Do you want them to garden because they’ll be eating healthier? saving money? improving the environment? or relieving stress?
  • Is your goal that they are able to calligraph their name when they sign checks or that they truly master the beautiful art of Calligraphy?
  • Are you posting coupon offers because you want your readers to fall in love with coupons , as a way to save enough money to go to Disney or because you want to empower them with the tools to change their family’s financial situation?

Sometimes you have to really step back from the content to dig deep and understand what you really want your audience to achieve.  And then that reason must be clear to your readers.

When you do know your purpose, your readers will hear it. And they’ll expect you to tell them when not to do things, when not to follow ideas, when not to get sucked into promotions. You will increase your page views when you make them feel safe, empower them to learn more and love them like family.

Show them they’re one of the team.

People read your content because they want to achieve something and your information is helping them get there. They’ve identified themselves as being on the team, what they really need is validation that they belong. (Sounds a bit like Maslow’s Hierarchy of Needs, doesn’t it?).

The easiest way to validate someone’s belonging is to label them. Start your emails off with Dear Fellow Train Enthusiast, write “for train enthusiasts only” in your letterhead. Make them belong by treating them like they belong. And don’t be afraid to use the “us vs them” approach in a blog post or two. Let them know that being on the team is something special.

Simple things like speaking the language others won’t understand allows a reader to separate themselves from the dreaded “general public”. Knowing the “infield fly rule” is what separates baseball fans from baseball fanatics and is what binds them. Couponers know what BOGO, stacking and match-ups are, so use the terms without explaining them. Weavers know what ends-per-inch refers to and golfers know what a “2-3 club wind” means. Feel free to make up a term that only your audience will understand.

“Live long and Prosper”, ever hear that community building phrase?

Finally, give them a community forum to speak with others like them. Whether that’s Facebook, a forum on your site or in a webinar chat room – give them an opportunity to not only be on the team, but to converse with the team. Once you’re “on the team and you know it”, many will make you their home page or daily destination.

There’s no doubt that this sense of belonging is the most important step to increasing your page views.

Be transparent.

Since you’re leading your audience to their success, make sure they understand your path to success. We’re all suspect of salesman and never want to be sold. However, we also appreciate that our coaches must be paid to continue providing such value.

Be extremely open when using revenue generating methods. Let them know why you choose the products you make money from, and also why you choose the ones you do. That makes good sense anyway.

One thing people love about transparency. . . they can rave about you without fearing social backlash. Transparency makes it easy to love you.

The best way to improve your page views is to turn your readers into fans by providing them a Voice they will know, like and trust.

Dan R Morris is the founder of LettersFromDan.com, a website dedicated to improving your revenue stream from online efforts. Dan is an infomercial producer, niche website owner, product developer, author and Mastermind leader. Dan actively encourages marketers to take that extra step so that “Hope” doesn’t become the marketing plan.

Shazam and QR Code Marketing

QR Code Marketing was just the beginning of what mobile marketing has to offer small businesses. Did you know that there is an audio version of QR Codes now as well? In fact Calvin Klein stores partnered up with the iPod app Shazam to play customized music in their stores. Customers would then get discounts if they used Shazam to scan, tag and share the songs. And that’s in addition to all of the other mobile marketing options like Foursquare and Scvngr, too.

So my question is do Shazam Marketing or QR Code Marketing make any sense?  What are the pros and cons of using this new medium? [Read more...]

Using PLR In Your Business With Sharyn Sheldon

Hey [wlm_firstname], are you using PLR in your business now?  Join Sharyn Sheldon of BusinessContentPLR.com as she shares the right and wrong ways to use PLR in your business. Where to find trusted sources and several ninja tricks to make extremely valuable content that will lead to more revenue for your business.

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Daniel Hall – How To Create A Kindle Book FAST!

Daniel gave the FWMM group a marathon session showing exactly how to create assets on Kindle that can generate recurring revenue.

 

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Pricing Mistake? Small Business Strategies

No one wants to make a pricing mistake. Small business owners often have to order pricing labels so getting it right the first time seems crucial. Lately I’ve gotten some questions about how to price things, both products and services.

Fortunately, yes I say fortunately, there are no rules. That holds true especially if you provide a unique service or one that requires a great deal of expertise. However, if you’re offering the same service or product someone else is then you’ve got something concrete to look at. [Read more...]

RaisingSmallSouls.com (Ellen Braun) – 10 Minute Traffic Tips

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Dan: Hey, this is 10minutestraffictips.com with here with Ellen Braun of racingsmalllsouls.com. We’re gonna talk a little bit about traffic. So what I know about your site which I think is beautiful site is that you’ve done a great job putting together a email list.How of you gone about creating email list?

Ellen: Well, Thanks Dan. The primary list start building my email list is I heard minutes that put together a video called the animal school video and if you haven’t watch that yet, go to my homepage racingsmallsouls.com and watch it now. And that video is one of a viral because it’s such a incredibly touching topic to all of us. It has a sad story and you may wanna have some tissues with you when you watch it and when I hired the video percentage here from me is code in the very last slide of the video in a weber form which leads people to sign up for my form and I remember to add a little tagline to receive more tips and tricks about parenting, Sign up here find your email address and name.

Dan: Wait, wait,wait. You can sign up for your beyond your list in an actual video window?

Ellen:In the very last slide of the video windows which is from flash over teenage html screen that looks exactly the last picture in the video and it’s got the weber form there.

Dan: Wow!

Ellen:Yes, so I hired somedbody to do that for me becauseI don’t know how to do those technical things.

Dan: How did you know that it was possible?

Ellen: I wouldn’t! Oh! I think I really have the idea from the site, the interview with gut.com that gather great pretty video that’s very touching as gone mega viral that uses an example of viral video all over the place. And I just cut the idea on what if right now people are in trends in the story and their feeling really emotionally connected to work right now and ask them to do something simple that doesn’t require gain their wallet in losing their focus just sign up so that what I did and within the same screen so their not losing focus and the same feeling that the video has a perfect music and picture story.

Dan:Are you intense to create a viral video?

Ellen:Yeah!Plans are out for about 3 months before I launched the site.

Dan: You’ve planned out the viral video and then how did you know it would be possible that the viral was some degree lacked?

Ellen:Yeah, you know what coz the plans have subsequent videos and hamington, well, so yeah some the greatest and I didn’t know how it turn around. I have planned of viral colors but have exact same time.

Dan: Of viral coloring books?

Ellen: Yeah, And I saw on the page racingsmallsouls.com/coloring.html. And I hired an illustrator to create a coloring bag of 3 dimensional up to great illusion so kind a minute but I encourage parents and teachers to use it while children are reading maybe waiting while the rest or classes finished their assignment or waiting before breakfast time or drink meals or rainy day so that coloring bag is free to download and you may gonna sign up my list in order to get it and also signs up there as well.

Dan:Have you done link building strategies to do or haven’t spoke type moral or were you have information about coloring book elsewhere in the web?

Ellen:A little path, not as much as I should for I have you know when I post on the firm I’ll post the links too under proven article and submit it to ezine articles not the whole one, and blog posting but that a whole one.

Dan: So you’re saying that your traffic generation is really by the quality of video or quality of coloring book itself hoping that people pass it on.

Ellen: Absolutely Yeah! People do pass it on and I keep the entire quality of the site that high symptoms of being not sure and offer $75 to write an articles for me and not to ruin the different model that what I’m using and work for 10 to 15 articles.And if I were myself if it happen, I might spend 2 days or even a week to make aure that the quality is up there and as a result of that viral elements, people will show to other people my site and got the news from people that Hey, my son’s teacher, my teacher.

Dan: Have you created something that didn’t work?

Ellen: Yeah, All the time.

Dan: You failed occasionally?

Ellen: Absolutely!And I that’s the key farther for building any business as that you have to accept the reality that you might throw things against the wall and one will stick necessarily cruel cast start falling of a little bit if you keep breathing lies unto them and then fall down and that’s okay and just keep calm.

Dan: How did you get pass the first one that didn’t work? How did you said alright and stated and try any something else because I’m not good at this.

Ellen:Oh!after a little tantrums, if something doesn’t work that I’ll ask my parents so I’ll be mad and one day my husband took me out for lunch because he just see me hoping for a past 48 hours about and it take million times to get my energy back and say I gonna try something else so I offer energy and time to something that fails but looking at the bigger picture when you’re building something substantial into lots of creative ideas is just a reasonable task but more than half of them move forward.

Dan:In the idea of being a nurse to someone to write articles, that someone will reach a first time around, how do you overcome the risk versus considering a wrong words.

Ellen:That’s really good question, actually I struggle with all the time because, everyday I log on to my bank acocunt and I looked at the profit of my business and I say should I reinvest on my business or transfer on my personal account as a draws so that I always take the risk in reinvesting the business maybe double, triple or 10 times as much maybe a year to whatecver goes out in the family to constant there’s no greater that fluctuates and what’s going on in my house, what’s going on in my life.

Dan: You’ve know a substantial email list more that most people O know. How much time do you spend cultivating that list versus trying to get new people in the list?

Ellen:I spend more time in cultivating the list. I’d like to offer them quality contents and quality products in regular basis so that in maybe 30 million when I draw the pitch, they got the feeling towards me. So far as getting new subscribers, it’s something I wanna focus on more, finding new subscribers and new people come to my list and I can’t have it on, pilot as of now but more on people signing because the video can borrow.And another thing I’ve done is have somebody put some coding to my wordpress and I don’t know what it is, if you look at my site racingsmallsouls.com and figure it out if you know more wordpress than I do and at the end of every article it says toolbox with my logo and it says if you like this article sign up and you get more articles like them, product sample, verification of updates and stuffs like that and that’s the end of our single article that means that I’m caught somebody feeling good about my site where they felt a sense of trust because the quality and the content was hign up there and the box in the corner and the end of the article as well.

Dan: I think that’s a plugin in wordpress setting section where that’s shows up. Do you test the language, subscribe now type language, join my list, versus other types of words.

Ellen: No!That’s something that leave ways on my shoulder that I’m not doing more often. I haven’t done that in my whole life.

Dan: Testing is good but it seems we’re heading home runs just by testing.

Ellen:It is always more with you, more testing that should be doing more link building, its always more recurring.

Dan: How much of your traffic is recurring visitors versus new visitors each week, do you track it, do you care?

Ellen: I care, I don’t know often how much traffic is recurring. Most of my traffic comes from refferal form other sites or emails versus coming from 10 to 20 percent comes from search engine right now.

Dan: Is your viral strategy is there a time frame that a viral part sort of dies or just keep going.

Ellen: Yeah! I don’t think of a die it’s a good product but with a platoon.

Dan: Like video for example, how long does it remain just super hour viral before it slows down?

Ellen: Just a couple of months

Dan: Sound like a long time

Ellen: The platoon after 6 months still steady streamer not as greatest as first couple months.

Dan: Fantastic! Anyway, this is 10minutestraffictips.com, I’ve been speaking with Ellen Braun of racingsmalllsouls.com. She got a fantastic site and her strategies are nothing like any other strategy we’ve talked about.

Ellen: Thank you Dan

Dan: We appreciated

Ellen: I appreciated, Thanks

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The “How to put on a Webinar, Webinar”

Here’s the complete nuts and bolts to putting on a webinar with GoToWebinar. I don’t think we left a single stone unturned. We covered how to set it up, how to invite people, the technical side to get it going, changing presenters, answering questions, asking polls, benefits of and a few more nuggets of joy.

Survey Marketing Mistakes

 

Make sure everything you do results in actionable information. One of the big survey marketing mistakes is asking questions no cares to know the answer.

Honestly, I would love to stop that here. That alone is all you need to keep in mind moving forward. But a picture with color is so much easier to imagine. Here are a few examples of actionable information that should clarify this discussion.

The Survey Question

You’ve surely taken surveys that ask your age, income and marital status – have you not? I have too, several times and I’m eager to give that information. But I wonder, and I hope you do too, what are they doing with that information?

When you ask survey questions to your audience, role play the answers that might get returned. Suppose 65% said they were male and 35% female? What would you do? Suppose it was 50/50 or the reverse, would that change your marketing in any way?

One of the biggest survey marketing mistakes is failing to understand the value of the information. [Read more...]